Certainly something can be done as a full-on reporting application, but that is a lot more work addressing the smaller end of the market “seat count wise” and one needs to look at ROI. I am sure you’ve already noticed that not all plug-ins are available for MC as for other NLE’s… 🙂
One could consider an easy XSLT file from the XML generated by FilmScribe, but that is not well maintained by Avid, does not work with AMA clips that have any kind of transform as they are considered an “optical” and can no longer be tracked.
The mus.ID works based on the fact that the clip is tagged as a music file when AMA linked so parsing the AAF is fairly easy. I could also let it see all .mov type extensions to flag whatever, but would be compromising the AMA agreement. But a full on, generic reporting app is a lot more work as AAF is not the easiest format to deal with. Also not a long term business seeing as Wes no longer develops Automatic Duck, and that was two resources for several years.
As I mentioned, getting an AMA license from Avid does not give you the freedom to do whatever you like – I could easily do a stock footage tagging app using the same model, but I am not allowed to as I had to be very specific as to what my AMA plug-in was going to do. If Avid is planning on developing a similar solution, you will not get the license, or under very defined (limited) use.
Now AAF for the most part is open, and I have thought about recreating a combined EDL Manager/FilmScribe/reporting application and even had one designed for Avid when I was there. To me, right now, it is not worth the effort. There’s always the “rumors”about Avid updating what they have. But I have some ideas on how the reporting app might be able to do something, but the price would change.
This plug-in was quick to make, and useful, and if it generates some money, great. Avid does not do a whole lot to promote it, it has been very difficult to get Avid to add it their AMA page despite multiple requests. Kinda funny since Avid used it as part of their NAB main stage demo this year. Maybe once they get Marketplace 2.0 in place there will be additional value in developing. But for small one/two person shops, an Avid only plug-in is not going to feed you. Adobe reached out to me when they saw it and am looking into a version for them.
Michael