Submitting Press Releases To Creative COW

Please read our short directions below before submitting your news. Failure to do so could find your news being ignored.

Press releases are a free and easy way for your company’s news to reach the vast Creative COW audience. Following our rules will maximize the chances of getting your news quickly reviewed and finding the greatest possibility of publication in our site — and perhaps even inclusion in our weekly newsletter. How? By following these simple steps…

Please DO NOT send press-releases to personal email addresses. Why? We use an automated system and when you send it to team members, you force us to manually add your news to our system — adding steps that are unnecessary. When we are very busy, such as during events like NAB and IBC, we often ignore press mail sent to us personally because we get so much mail that we are all-hands-on-deck in our automated system cleaning up and approving submissions. You are NOT speeding up your news by sending it to private addresses, in fact, you are greatly slowing down the process.

We have a dedicated email address that you can send to, it is PRESS AT CREATIVECOW DOT NET and we ask that you please use it. We will ignore press-releases sent to all other COW addresses, as a matter of company policy.

CRITICALLY IMPORTANT: When you send your press release to us, please send the COMPLETE news item as an email with your images attached. This way, our automated system will have done much of the work for us, maximizing your chance of seeing your news published.

We do not “fetch” news sent with only the first paragraph as a teaser that we have to go and download. Why do we ignore it? Because we use an automated system that does much of the work for us. If you send it as we ask, it will be ready for us to tweak and approve. Send us a “teaser” and we will ignore it because it adds steps and time to the process — especially during times of key events like NAB, IBC, AES, NAMM, and others.

Please do NOT send huge zip attachments of 300dpi images formatted for print because if you do not wish to take the extra steps to prepare your images for the web, neither do we. We only do this for our advertisers, as a courtesy to them. (Oddly, our advertisers send us web-formatted images, in most cases.) Please understand that we are a busy team and we give preference to those who understand that their press releases are being sent to a web publisher, not a print publication. Thank you for your understanding.

If you have questions and need clarification regarding your own press-releases and why they do not appear in our news department or how best to write or structure your press-releases to maximize your chance of getting exposure in our news department and in our newsletters, please feel free to contact us using the button below. 

Thank you for reading this and we look forward to working with you.

— The Creative COW Press Team

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