Submitting Press Releases to Creative COW

Please Read And Understand Our Press Submission Policies To Avoid Misunderstandings And Frustration. Thank you.

PLEASE READ IF YOU’D LIKE YOUR NEWS POSTED…

Press releases can help your company’s news reach the vast Creative COW audience. Following our rules increases your chances that your news will be quickly reviewed and generates the greatest possibility of getting your news posted in our site — and maybe even promoted in one of our newsletters. Still, as a small team we cannot and do not guarantee inclusion of your press. But following our guidelines maximizes your chances.

Our complete submission guidelines follow below…

PLEASE DO NOT SEND YOUR PRESS RELEASES TO PERSONAL EMAIL ADDRESSES.

Why? When we are very busy, such as during events like NAB and IBC, we are in “crunch mode” and are not checking our personal email as often as we might like. This means your press is going to be ignored. You are NOT increasing the chances that your news will be posted by sending it to private addresses, in fact, you are greatly decreasing your chances.

Secondly, when you send it to a personal email it means that we have to manually process your news, adding steps to our workload. Using the [email protected] address queues your news for faster review and possible inclusion. Please use it, it would be most appreciated.

CRITICALLY IMPORTANT #1:
PLEASE SEND COMPLETE NEWS, WE DO NOT FOLLOW LINKS TO DOWNLOAD NEWS.

We ignore news “teasers” that are incomplete and which we have to search out and download. We also do not rewrite your newsletters for release to our community. Sending your news in its complete press release form, with the full text in an email and with your images attached to the email, greatly increases your chances of your news being posted.

CRITICALLY IMPORTANT #2:
PLEASE SEND 72 DPI WEB-READY IMAGES. IF YOU SEND HUGE 300 DPI PRINT-READY IMAGES THAT WE NEED TO CONVERT, WE WILL OFTEN IGNORE YOUR NEWS.

Why? Over the years when we’ve asked some press agents why they send huge 300 DPI print-ready images to web publishers that need to be converted, down-scaled, and optimized for the web, they nearly always remarked that it was much more convenient for them to just send one thing to everybody. We agree with that logic and we use it ourselves — only in reverse. It is far more convenient for us to just ignore you because if your time is so precious, so is ours. Thank you for your understanding.

BEST SIZE: 1920×1080 @ 72DPi

THANK YOU FOR LISTENING, WE APPRECIATE YOUR TIME

If you have questions or if you need clarification regarding your own press-releases, please contact us. We are always willing to explain why your press did not appear, if that is your issue. We are also willing to help you understand how best to write or structure your press releases to maximize your chance of getting exposure in our news department, just contact us using the button below or write us at [email protected].

We look forward to working with you,

The Creative COW Press Team

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