Hey Ben,
I agree with you.
But Apple at least has Hardware to sell, where as Adobe is entering into a software dog-fight on a race to the bottom. Without playing to its strengths. And, up against fast movers, and some deep pockets.
What I can’t understand is why Adobe, with all of the high-end users already onboarded, does not evolve their eco-system to work vertically and horizontially – because even YouTube and TikTok creators will from time to time need help from someone with time and the tools do a better finish. But instead Adobe are splitting their tools apart without any coherent strategy.
Talking of strategy, where are the investors on Adobe losing 1 Billion Dollars?
By now one would have expected the C-Suite to either pull rabbits, or an elephant out of the hat?
Or, would not be surprised, if it hasn’t happened already, that changes will happen in management after that failure to spend 20 Billion Dollars – just because Adobe at the top-level are not able to run a innovative company.
(some might argue that they never have been innovative as most of their software is aquired over many years).
Undoubtedly, as a professional, our working practices will need to change. Same with the software / hardware we use.
But like Apple did, now Adobe starting to reduce the quality of their product offerings, that can only end up in one place: You get the customers that you invest in…
As a professional, I am as always expanding my skills and offerings in other directions. And whether I am on FCPX, Resolve-Davinci, Avid, or for a little longer, Adobe – I don’t care, as the software does not dictate what I am good at, only obstructions put in the way of using it in a quick, effecient, and creative way – and that is where Adobe has decided to jump out of a plane, but leaving the parachute behind.
My message to them: If you decisevely make the product worse by removing core parts of the product, then you will “crash and burn” your user-base, and eventually your investors money.
Did I really say Avid!? 😉
Atb
Mads