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  • Adobe Creative Cloud NO longer a Cloud

    Posted by Mads Nybo jørgensen on January 31, 2024 at 10:29 pm

    Enjoy it while you can for another few hours.

    After which, if you are an individual user, freelancer or similar, your files will NO longer be synced to the cloud – effectively Adobe saying “Up Yours” if you are running your Cloud subscription on 2 computers.

    In their own words:

    Dear Creative Cloud User,

    Beginning 1 February 2024, Adobe will discontinue the Creative Cloud Synced files feature to modernise its overall storage experience. As a user with synced content, we’re sending you a reminder of this upcoming change.

    Creative Cloud Synced files is general-purpose cloud storage and sync that consists of a local folder on your device(s), a background process that creates synchronised copies of those files in Creative Cloud storage and file/folder sharing. This service is separate from Adobe Cloud Documents, Cloud Libraries, Lightroom cloud storage and Frame.io cloud storage – none of which are impacted by this change.

    All of the files in your local Creative Cloud Files folder will remain intact and in your control at all times. Beginning 1 February 2024, synchronisation of these files will stop and cloud copies of these files will be removed.

    How this may impact you:

    Assets in the local Creative Cloud Files folder on your devices will no
    longer be synchronised with your cloud storage. Your files will remain in the
    local Creative Cloud Files folder.

    Cloud copies of files in your Creative Cloud Files folder will be
    permanently deleted.

    Folders and assets previously shared from Creative Cloud Synced files
    will no longer be accessible to others.

    Mobile and web app workflows that save to Creative Cloud Synced files
    will no longer be available.

    It is recommended that you properly back up your files locally, to a
    separate Adobe-supported cloud storage solution or to third-party cloud
    storage.

    You can read more about this change and managing your files

    https://helpx.adobe.com/ie/creative-cloud/kb/end-of-life-creative-cloud-synced-files.linkfree.html

    Regards,

    Adobe Creative Cloud Team


    It kind of make a BIG joke out of calling it “Creative Cloud”, as the cloud is no longer.

    What I cannot understand is how Adobe Premiere Rush projects are going to make it from my mobile device / tablet, into Premiere Pro if the “CLOUD” has been killed off?

    This comes straight on the back of Adobe telling the UK Parliament that the future investments for expansion are made into Adobe Express and Adobe Firefly.

    “Third, decisions around Adobe XD disinvestment and Project Spice termination were made for clear and obvious business reasons and independent from the deal discussions with Figma. Absent the Transaction,Adobe would be incapable of continuing to compete and innovate in the supply of all-in-one product design software, in other organic or in organic ways, and would be better served with an investment in growth areas like Adobe Express and Adobe Firefly.

    (Ref: ANTICIPATED ACQUISITION BY ADOBE OF FIGMA PARTIES’ RESPONSE TO THE CMA’S REMEDIES NOTICE, 14 December 2023)

    In other words, Adobe is not serious about the professional community of video editors, vfx and motion graphics artists who got them this far. Because on appearance, by shutting the “CLOUD” from midnight, and investing more money into the “Express” product, one could think that they want rid of the top tier products.

    I have already got myself Resolve Davinci Studio and a mini panel…

    But I would have preferred Adobe showing a bit more love for the community, rather than keep on shrinking the product from always in the cloud and on your workstation, to never in the cloud, and only on one workstation.

    Just sharing – hopefully it will stimulate a positive discussion.

    Atb
    Mads


    Mads Nybo jørgensen replied 1 year, 2 months ago 2 Members · 2 Replies
  • 2 Replies
  • Ben Balser

    February 1, 2024 at 2:59 am

    Well, fact of the matter is, YouTube and TikTok videos are where the big bucks are now. There’s hundreds of thousands of them making good money, and don’t need high-end, feature film editing tools. That’s where the profits are. Apple did the same thing 11 years ago. Killed of Final Cut Server, Final Cut Studio, Aperture, and gave us the hobbits NLE of Final Cut Pro X. The difference is Apple was honest about it, and publicly stated they’re going after the social media market. In a few years

  • Mads Nybo jørgensen

    February 1, 2024 at 7:18 am

    Hey Ben,

    I agree with you.

    But Apple at least has Hardware to sell, where as Adobe is entering into a software dog-fight on a race to the bottom. Without playing to its strengths. And, up against fast movers, and some deep pockets.

    What I can’t understand is why Adobe, with all of the high-end users already onboarded, does not evolve their eco-system to work vertically and horizontially – because even YouTube and TikTok creators will from time to time need help from someone with time and the tools do a better finish. But instead Adobe are splitting their tools apart without any coherent strategy.

    Talking of strategy, where are the investors on Adobe losing 1 Billion Dollars?

    By now one would have expected the C-Suite to either pull rabbits, or an elephant out of the hat?

    Or, would not be surprised, if it hasn’t happened already, that changes will happen in management after that failure to spend 20 Billion Dollars – just because Adobe at the top-level are not able to run a innovative company.

    (some might argue that they never have been innovative as most of their software is aquired over many years).

    Undoubtedly, as a professional, our working practices will need to change. Same with the software / hardware we use.

    But like Apple did, now Adobe starting to reduce the quality of their product offerings, that can only end up in one place: You get the customers that you invest in…

    As a professional, I am as always expanding my skills and offerings in other directions. And whether I am on FCPX, Resolve-Davinci, Avid, or for a little longer, Adobe – I don’t care, as the software does not dictate what I am good at, only obstructions put in the way of using it in a quick, effecient, and creative way – and that is where Adobe has decided to jump out of a plane, but leaving the parachute behind.

    My message to them: If you decisevely make the product worse by removing core parts of the product, then you will “crash and burn” your user-base, and eventually your investors money.

    Did I really say Avid!? 😉

    Atb

    Mads

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