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Activity Forums A.I. A.I. is already widely used, but how can we use it better?

  • A.I. is already widely used, but how can we use it better?

    Posted by Mads Nybo jørgensen on April 1, 2022 at 7:00 pm


    A.I. = Artificial Intelligence. Some might think of it as being Machine Learning, dressed up for marketing purposes.

    Although not always apparent, many in the industry are already using A.I. in pre-production, production, post-production and distribution – we, the user, just don’t always realise it.

    Just today, I was involved in helping an author with getting their English interview on First Aid transcribed, and translated to another language as a helping hand. It is a 9 minute video, and a colleague uploaded and processed the video. In total it took less than 30 minutes to process transcription and translation through the Nova on-line platform (
    There are many tools out there, including IBM Watson, Adobe and others that are making these kind of jobs easier, but not necessarily able to get the context right on each sentence.

    However, whatever we think of it, it is hear to stay.

    Let’s get the conversations going, and discuss how it may help us creatively, or may hinder the process. There is no right, or wrong, only what we can learn from it.


    A curious human being.

    Mads Nybo jørgensen replied 3 weeks, 5 days ago 3 Members · 3 Replies
  • 3 Replies
  • Steven Makari

    October 16, 2023 at 6:58 am


    You’re absolutely right; A.I., or Artificial Intelligence, has become an integral part of many industries, including the creative sector. It’s often working behind the scenes to enhance various aspects of content creation and distribution. Your experience with transcribing and translating a 9-minute interview highlights how A.I. can streamline time-consuming tasks.

    A.I. tools like those from Nova and big players like IBM Watson and Adobe have made significant strides in automating and simplifying these jobs. However, you’ve correctly pointed out that there can be challenges with context, especially when it comes to nuanced or creative content.

    The role of A.I. in the creative process is indeed a topic worth discussing. It can be a valuable tool in terms of efficiency, but there’s also concern about its potential to replace or homogenize human creativity. Striking the right balance between using A.I. as a creative aid and preserving the uniqueness of human expression is a crucial conversation.

    In the end, there’s no definitive right or wrong answer. What we can learn from A.I. is how to harness its capabilities while maintaining the essence of human creativity. It’s an ongoing journey, and the creative community will continue to adapt and evolve with these technological advancements.

  • Finney Barndlow

    November 6, 2023 at 3:58 pm

    Totally agree, A.I. is like a tech wizard behind the scenes, making things happen faster. Definitely a lot of potential there.

    Imagine A.I. jazzing up brainstorming sessions, helping with music composition, or even suggesting color schemes for that next masterpiece! It’s like having a creative sidekick. Sure, it might stumble, but it’s a learning process for us all. At the end of the day, half of the job is to instruct your AI tools properly and tweak them until you get the best result.

  • Mads Nybo jørgensen

    February 2, 2024 at 8:11 am

    Interestingly to observe how many companies that has migrated from “Machine Learning”, to overnight call it “A.I.”.

    Since A.I. became a thing, there is a new twist involving:

    Creation of deep-fake photos and videos with just a few lines of text.

    Limited data-sets as A.I. can only generate from what it can see and learn, mostly from the internet.

    No consideration to all of the creators whose original work are being blown to pieces and put into new works (although some might argue that the music industry has being doing this “manually” for decades. Nevertheless, what is an original piece of work, and what do you define one that has been made up from over a 1,000 pieces of work?

    I ask myself whether I should encourage my kids to learn Python so they can programme A.I., or just let the A.I. program itself?

    Two things that we can be sure off is that A.I. is here to stay, and the more abuse that it used for making, the bigger chance is that our law-makers will put heavy regulation in place for using and identifying A.I..


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