Creative Communities of the World Forums

The peer to peer support community for media production professionals.

Activity Forums A.I. A.I. is already widely used, but how can we use it better?

  • A.I. is already widely used, but how can we use it better?

    Posted by Mads Nybo jørgensen on April 1, 2022 at 7:00 pm


    A.I. = Artificial Intelligence. Some might think of it as being Machine Learning, dressed up for marketing purposes.

    Although not always apparent, many in the industry are already using A.I. in pre-production, production, post-production and distribution – we, the user, just don’t always realise it.

    Just today, I was involved in helping an author with getting their English interview on First Aid transcribed, and translated to another language as a helping hand. It is a 9 minute video, and a colleague uploaded and processed the video. In total it took less than 30 minutes to process transcription and translation through the Nova on-line platform (
    There are many tools out there, including IBM Watson, Adobe and others that are making these kind of jobs easier, but not necessarily able to get the context right on each sentence.

    However, whatever we think of it, it is hear to stay.

    Let’s get the conversations going, and discuss how it may help us creatively, or may hinder the process. There is no right, or wrong, only what we can learn from it.


    A curious human being.

    Mads Nybo jørgensen replied 1 year, 6 months ago 1 Member · 0 Replies
  • 0 Replies

Sorry, there were no replies found.

We use anonymous cookies to give you the best experience we can.
Our Privacy policy | GDPR Policy