Hi
I got some good results with –
3D stroke
Roughen edges
CC Blobbylize
all applied to a set of coiled up paths: think of them as a nest of snakes – animate the ‘head’ end in the direction of trickle by moving the end points and also keyframing the ‘end’ property in 3D stroke, then select a bunch of points in the main part and scale them up to make the ‘splat’ bigger (if you need to, I was doing more of a blood-seeping-out-then-trickling thing)
Contact me if you want to see a clip and/or want more detailed settings
Antony