Can Apple create a fully pro piece of software? Or are the always doomed to this hybrid pro-sumer sort of thing? Right now thanks to companies like AJA and BMD, plus all the high end gurus out there, we’ve enhanced and jimmy rigged FCP into a viable professional studio application.
It would be wonderful if someday Apple created a dedicated professional grade system with a dedicated support system ala Discreet – where you pay a premium for yearly service, yes, but you can get a uber trained engineer on the other end who can diagnose and solve your problems. Unfortunately like you’ve said, the current Apple model of tech support is some underpaid college kid at the Genius bar who I’m sure we all know MUCH more than.
I know Apple is trying to create a solution for both the curious amateur and the professional editor – and we obviously traded in our Avid bays for FCP because its a great alternative – but I’d really love Apple to bear its teeth a little, even if it means leaving the little guys behind with an “Express” version to play with