Hey Craig,
Thank you. Interesting, as one would not expect Apple to “sponsor” a boot stand, which is what they may have done through either free demo gear, additional di$counts, sales promotions etc. And, it is more cost effective to get a dealer to do the work.
The other side to the coin is that B&H would not get much margin out of a PC, not least as companies like Dell, prefer to ship directly to end-client. And, one should not forget that over the years, dealers have at times put on “T-Shirts” for a specific manufacturer. Just to send a signal to suppliers who they were previously loyal to, that those suppliers needs to treat their VAR better, much much better…
You didn’t mention HP, were they present?
And, how about Adobe?
As FCPX is currently in a race with itself to reach the bottom, as lack of investment in the NLE Software and poor treatment of their plug-in base of suppliers is starting to bite. It is interesting that B&H are building their business marketing on a software belonging to a company, that like Dell, wants the end user to buy direct…
Just thinking out loud.
Atb
Mads