These are youtube times we live in. I do offer great production value to my clientele but I can tell you, the viral marketing videos I make for my shows have proven that content rules… and quick content at that. I can spend weeks telling a warm and fuzzy story and adding layers of love. In youtube land that may get tens of thousands of views and many of those I am sure are not watched all the way through. Two reasons… a running time longer than 2 minutes and production value. Yes, production value can indeed be a reason for low web views. If it looks like a show, they’d rather see it on the tv. If it smells like a commercial, it’s clicked away quickly. At the same time, man I can act a fool with a locked down camera without so much as a sound track and get a quarter of a million views. This is our ADD world. While it use to be quite the salary-capper to be a jack of all trades, brother I’m tellin’ ya my one-man-bandisms are make me marketable today. Generally speaking, people don’t want specialists now that authenticity is king. Does this mean we now have networks that advertise actuality and then script it? Well, ironicly, yeah. Shark jumpers are what make artists artsy.
