Earlier post:
The New President of Avid, Graham Sharp held an informal lunch at Keycode media in North Hollywood a few months back. I was one of about 30 people who attended. It was a casual Q & A session. I got that he is planning to bring avid back to the forefront. He is also well aware that we are all skeptical. A few things I took away from the event:
They are not going to build hardware unless they can add value. Other than that, third party hardware seems open.
They need to limit the editor line-up, currently there are 14 different edit systems.
XML support is being worked on.
The survey that they did showed Avid had the lowest customer satisfaction of any company that had been surveyed by that survey company.
And finally, there would be product announcements in February.
At one point I stated that Adrenaline EOL and he didn’t refute me. That speaks volumes.
Terence Curren
http://www.alphadogs.tv
http://www.digitalservicestation.com
Burbank,Ca
Beam me up. Kirk out.