I believe Adobe’s reasoning is that they biggest competitor is Apple and to get a leg up on Apple, Adobe had to spend a lot of effort on integrating their different software so as to provide a more complete and productive solution. If you use more than one Adobe product then chances are that you’ll love the upgrade. Otherwise, your feelings may be justified.
There is always the carrot waiting at the top of every ?.1 version of AE. Perhaps you’ll want to wait for that. Also keep in mind that AE7 may have gone to bat too early. Keep in mind that this is a bundle release and the decision to release it was very likely made by folks higher up the Adobe hierarchy.
If anything is at fault, it is how Adobe is marketing their bundled solutions. At this point in time, one has to purchase the bundle at one go.
This may have negative effects on product devlopment cycle and to-market schedules for certain products. In fact for all products. Just because one product is ready for the market in this cycle doesn’t mean that it will be ready for the next cycle.
Perhaps an opportunity to make piece-meal purchases and still take advantage of the price savings on a bundle deal, via discounts or rebates, is something they’d want to look at. Using discount/rebate coupons with a time limit may work best for Adobe and its users. This way, users have the option of making either single or upgrades, multiple upgrades, or suite deal upgrades at their discretion. And Adobe will only market products that deserve to be in the market on its own strengths rather than based on other pressures. The trick is in marking a level for the discounts for single, dual, multiple and suite purchases and upgrades. If they do it well, it could also be a good marketing gimmick and a win-win situation for all.
Cheers
RoRK
broadcastGEMs
customizable animated backdrops with Adobe After project files