Do you guys who are truly independent focus on only a couple post production disciplines (editing and graphics) or do you try to do turnkey production, by being writer, director, camera, sound, editor, graphics etc? I have heard legendary tales of these types, but they are probably not too great at any one thing.
I have focused on editing, graphics, animation and DVD creation for video (mostly corporate, some spots) for the last 5 years and I have had a steady increase in business. On a few projects I farmed out for 3D animations or some AfterEffects work if I was tied up in the edit. It has worked out well.
But I still work out of my home. The numbers look good and the hours are cenvenient since I am at home, so changing all this to get a more public space in an office and still be the one-man shop doing the same things seems wasteful. At the same time I’d like to give the community the impression that my company is growing up…perhaps that is not so important if what I have is working and the books seem to indicate that it is.
I am 43 years old so I have a good 20 left to go. Do I want to retire as a one man shop, or a respected creative house with a great creative staff….and sell it to the highest bidder?
I am wrestling with my own transition and what it will be. I have been approached by a few small post houses to move my gear and really my company into their space…it never compelled me enough to do it. I’m glad I did not. I leave my options open, however.
I also don’t want to approach successful creatives in various disciplines, like a director, cameraman, sound guy, writer, and web guy and propose that we all move into one big happy office space to consolidate our resources and work more as a team to optimize our talents…and perhaps sell more. Too messy.
I live in Madison, WI which is not a major market by a long shot, but has some large corporate headquarters, a University system, plenty of medical and tech companies to provide me with lots of work. and my clients are great, if any of you are reading this : )
I have not had one complaint from a client about the home office and everyone is comfortable here, as am I.
So, I know somewhat how you feel, Tim…because change is change after all. Whether it is change for the better, always remains to be seen.
Rich Rubasch
Tilt Media Inc.