There is not as clear a connection here because in the case of P2 Panasonic effectively controls the market. They have a vested and political interest in SD technology because it is a Panasonic invention. It would take a lot more than price lowering news from Samsung to make them dump SD in the P2 cards. And other manufacturers would not be able to create P2 cards based on other memory technologies without entering into a royalty contract with Panasonic because the P2 spec is proprietary as I understand it. But I do agree with you that Coke lowering its price can do nothing but good for the pricing of the rest of the beverage market at the very least on a perceptual level to the average consumer. It’s more a question of how many more of these types of announcements will truly alter the marketplace.