what do these editors mean by “flat?” do they tell you anymore than just that word? What does flat mean when they say it?
Here is a book i just picked up that has totally changed my way of thinking when it comes to editing. Before i read it, i usually would take a project and just edit it together, throw graphics in and just wing it. THis book has made me realize that each video you edit, be it a 10 second logo or a 2 hour film, they each need a visual structure. Each needsa an exposition, conflict, climax, and resolution. Not matter how long it is, even if it’s 2 seconds!
Read this book, it has expanded my mind manyfold and i think it will help you create films, videos, logo spots, etc. that are amazing.
—The Visual Story: Seeing the Structure of Film, TV and New Media—
Also, another tip i figured out is record commercials on ABC. There commericals are really good. Commercials for LOST, Grey’s Anatomy, etc. are awesome and going through them frame by frame you can learn a lot by looking at what the editor has done through the 30 second spot. They’re being paid the big bucks, so they have to be doiing something right.
By doing this i learned that these spots utilize VO, Music, SFX, and Actor Dialogue throguht the whole piece. A common trick is to use VO with music and then stop the music when a great Actor Dialogue line is said, then bring the music back in with VO after that….etc.