I don’t think they care what is used for these original programs. They will make way more money on the consumer side than what they would make on the editing systems including Mac based systems. I have always thought that their interest in editing tool set started waning with the introduction of iTunes music, film, and television show sales/rentals.
Let’s assume 100 titles series ($10M each)
6 editing stations each
6 FCPX
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600 systems with FCPX
Assume $10,000 for each
= $6M
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Apple TV = $200 (larger storage)
Need to sell 30,000 to equal revenue from editing systems. Some articles have Apple selling 24M AppleTV devices in 2016. That represents $4.8B!
Add to that the cost of the subscription where the money really is at? Let’s say $10/month, so $120/year (I/m thinking it may be more).
Now a yearly revenue depending on the percentage of AppleTV owners subscribing:
100% = $2.8B
50% = $1.4B
25% = $700M
Michael