Ron,
Interesting POV.
I’ve always felt that the “personal touch”, be it in tech support or individual marketing always carries more weight than a big glitzy display. Having said that, I once read that advertising is as much about selling to new customers as it is about reassuring your existing customers that they’ve made the right choice.
So, even though I made my choice years ago, it’s reassuring to go to NAB and see the big flashy booth with hundreds of people clamoring about. Of course, if no one is clamoring over the competition, I guess it’s a moot point.
Here in Los Angeles I may have more access to Apple resources than someone in say, Bismarck, North Dakota. Therefore, the fact that Apple is passing on NAB this year is really a “non-event” for me.
I think the bottom line here is that people don’t like change. Even though change is inevitable, it scares them. What we’re witnessing here is a major change in the way that trade shows do business. I agree with you that we probably haven’t seen the end of the NAB defections.
I’m still going to NAB this year, but as always, for me it’s as much about the people as the products. As you’ve correctly pointed out, web resources like the Cow and other sites have gone a long way towards making the availability of information easier. But, if you hadn’t had a booth at NAB I would never have met you. There are many people who live in other countries that I would never have met if not for NAB. So, perhaps the focus of the conference should move towards more “people oriented” than product oriented.
These are interesting times.
Mark