Marcus Warren
Forum Replies Created
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I do like to do whirly twirls every now and then 🙂
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Perhaps I am the Lone Ranger in the Lone Star State.
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I’m glad that you find the idea interesting. For the idea to really take effect, Boris would have to “aim” M100 in Smoke’s direction.
I think marketing M100 that way would separate it from FCP, Edius, Media Composer, Premiere and Vegas and push in the galaxy of Smoke and higher-end Avid systems for much less money.
M100 really needs an identity. In other posts from many months ago I said that M100 needs to have a feature (or set of features/capabilities)that it can proudly boast that you can only get from M100; something that really sets it apart from the other NLEs. Depending upon a user’s perspective, one may argue that it already has that. But if it does, what is it and how can the post production world find out about it?
I would argue that while M100 is very capable, it still needs that feature or ability that truly sets is apart and that you can honestly say, “You can only get that with Media 100.”
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Is it necessary to uninstall Media 100 Producer v.13?
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The butterfly project points our what I believe is a flaw in the direction of the web-based tutorials presented for RED by the BorisFX team. Most of the tutorials deal with how to apply cool filters to achieve certain efects but there is very little that actually deals with the nuts and bolts of operating RED.
I encourage the BorisFX team to also produce tutorials that show more of the intricacies of RED operation and workflow. RED is very deep and is capable of so much. We need more help in extracting its power.
Also it would be great if the Boris RED manual was fully up-to-date.
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Bernhard, I think that you have a very good point. Marketing not only gains new customers, but legitimizes the product for current owners.
I think a few people have hinted about this next point over the last couple of years; when a company like Artel does not does not do a good job of marketing a product like Media 100, that inaction sends negative vibes. I am always thinking in the back of my mind, is Boris really committed to Media 100? Will it last much longer? I understand that Boris has a tie to Media 100 dating back to the beginnings of the software. Perhaps he sees a duty in keeping it going. But my question is, does he have the passion to see it succeed?
We’ve been on this conversation for a few days now, and as I noted in my initial post, whenever this topic comes up, Boris and the company reps go silent…
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Bernhard, my third and final email for the night in reference to your last argument is this: The technology behind M100 may have to change, but so should the attitude of Boris regarding M100. Just as you might do, I read a lot of video related news in magazines and on-line. When NLE references are made, Media 100 is hardly ever mentioned. Certainly it competes in the same league as FCP, Premiere, Media Composer, Vegas Pro and Edius so why is it that authors treat M100 as if it no longer exists? In fact, that’s what the author of a recently release book on motion graphic design did, referring to M100 (if I remember correctly) as “much missed” although Artel Software had been releasing updates for several years prior to the release of the book. How is it that this author (and apparent former M100 user) was not even aware that M100 is still in production (and perhaps through her ignorance,influencing the minds of potential purchasers)? I’ll tell you; poor marketing.
Remember, “back in the day” Media 100 stood toe-to-toe with Avid. Wouldn’t you want the NLE that you use to be revered with the same high regard today?
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BTW, the marketing push does not have to be “a big campaign”. Considering all that has (or has not) come before, a well-conceived, well implemented small one is better than nothing.
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My initial argument clearly states, “This has been mentioned several times on this forum”. This references that this conversation started long before FCP X was made public. I reference the current market situation, but the point is not limited to today. BorisFX has a history of lackluster marketing push on behalf of M100. Regardless of where the Apple platorm goes tomorrow, Artel has customers and a market that it should serve TODAY.
Are you saying that we don’t deserve better support TODAY because of what *might* happen TOMORROW? Are you saying that we are not worthy of new tutorials and fresh content on the website? One way to prepare for TOMORROW is to build a sold customer base, marketing strategy and brand name TODAY. Since the recent M100 sale was a surprising success (according to a Boris rep)capture the audience NOW so that it follows your no matter where you go TOMORROW.
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Please keep in mind that long before the release of FCP X and before realization of the apparent end of life for the Quicktime frame work, BorisFX still was not putting much marketing muscle into Media 100.