Hey John and Hector,
I think that Adobe has lost the plot, and run out of ideas.
Yes, they would like to mine our creativity – if someone was to lift the lid on that can of worms, it is likely that they’ve already been doing it for years, through this thing called “Machine Learning”.
Neither should one discount the Adobe Marketing Cloud, which has one of the the largest collections of data-points.
My bigger problem with Adobe is that it for the last 3 years has actively used earnings from their core userbase, to create “A.I.” tools that is intended for non-professionals to use, so those users of new tools will no longer have to hire professional Adobe users.
That is a bit simplified, but that is what adobe has been doing + cutting away services from freelancers and SME’s so we no longer can use the Cloud in Creative Cloud.
And that is before talking about the buggy software. Premire Pro was useless in my last edit. Kept on freezing up. I spent more time opening and closing the software, than editing.
All because the CEO of Adobe has lost the plot and is no longer in control of the monster that he turned it into being.
Hopefully someone can inject him with a dose of reality, find a replacement.
But here goes:
IMHO part of the reason that NASDAQ recently had a wobble, was that the investors realised that A.I. is all talk and no play – even NVidia’s head started selling his shares…
But there is also legislation on the way, as creeping through the courts, where A.I. gengerated art can not claim copyright.
https://www.reuters.com/legal/ai-generated-art-cannot-receive-copyrights-us-court-says-2023-08-21/
Then there is also legislation dealing with fake-video sites coming in to force.
After all of this, an Adobe A.I. user that find themselves using A.I. in everything, will get hooked on that cheap drug, and suddenly find themselves of having to buy extra credits from Adobe to make extra A.I. creations.
And after using all those credits, the plc/inc CSR team come knocking and ask how much electricity was used by that department? This is where even Google has been caught out by the rising electricity cost of offering A.I. To such an increase where Google is no longer a green company when it comes to their data processing centres.
Yes, Adobe can change their terms.
My next move is a mix of Davinci and Avid.
This is already happening for me.
Would I like to stick with Adobe, yes.
But when they release software versions so bad that they’re not ready for professionl use, and is going out of their way to sabotage their professional users by throwing development cash at consumer/pro-sumer products, then it is difficult to remain loyal.
Just an opinion…
Atb
Mads