I’ve seen a variety of templates from very elaborate to extremely simple (font over black) it’ll mainly depend on what you want it to say. Some spots may have.
Spot name: jojo-cola
company for: Spiffy cola inc
Spot title: “Jojo Super Thirst”
Duration: :30, :60, 2x:30
Producer:Jane Smith
Director:Jack Hadly
Videographer:Shannon Marker
Editor: Mark Camermill
You’re production company and contact info in the backgrond.
the the animation can be a simple countdown, 10 > 0 or a circlewipe 10 > 0 , or maybe some spiffy morphing of the numbers
or just 30 seconds of bars&tone 1 seconds of black and then the spot.
It doesn’t have to have all of that. it’s upto you.
My own openion:
When I get a spot tape, I’ll look at the case to see what the spot is. (milk, insurance company, car delaership).
on the slate I’m mainly interested in the spot’s name/title and the duration. (southern insurance, 30)
If there’s a countdown of 10 – 2, 1 sec of black then the spot. that helps me out all the more.
hope that give you some insight. I”m sure some of the other cowers may have different methods/rulesets for their slates.