[Bob Zelin] “The minute “little Johnny” can buy his little product from the Apple Store, and make a world class video for major distribution, we are all in trouble. “
Hey Bob, with all due respect…my brother in law will NEVER be able to replicate what I can. All the technology in the world doesn’t make “little Johnny” a good visual storyteller. Timing, clean transitions…arrangement…use of natural sound…tweaking audio levels will ALWAYS be done better by professionals. (just look at the drywall job I did in my kitchen!)
We all (myself included) get hung up on the tech side of what we do…pushing the buttons…but in the end it’s about telling a captivating story…whether it’s a corporate video…training video…reality show, marketing piece or commercial. – If it ain’t good, people won’t watch.
I expect technology to work…why? Because I paid close to 15,000 dollars for all the equipment on/under my desk. Sure it’s not as much as my AVID Meridien was 12 years ago, but it’s still alot of money. I expect things to work…
Mac has always been touted as a *never-fail* *stable* *better than windows* computer system. I just expect more out of a company that I paid 3 times as much money for (vs a comparable PC).
I hope you don’t take it personally…I’ve always appreciated your good insight…I still remember an article you wrote on calibrating a monitor that rocked my world a couple years ago.
-Jason