[Bill Davis] “If thats how you think about it – it won’t.
“
It really has nothing to do with a mindset.
For example, an in-house agency spot that i’m working on currently. The final vo was recorded. Notes of good takes were taken in the field during the vo recording session. Those notes were passed onto me to make the edit “easier.” I then placed the hero vo takes into the spot and the result was:
Creative Director: “I don’t like that read at all.”
Client: ” What about mixing in other reads for some of the lines?”
So basically all on-set notes were thrown out the window once the vo was brought into edit.
An Alternate approach then:
Bring in the vo, lay it out in a sequence with waveforms showing. From the waveforms, quickly mark the in-points of all takes. this takes about two minutes.
Then bring in Creative director and client and listen to all takes and drop in on the fly to the spot.
To me this is much more realistic to how an average agency edit goes down. If I’m working solo then the on-set takes might be a good starting point but by no means would those notes get me to the finish line.
I Hate Television. I Hate It As Much As Peanuts. But I Can’t Stop Eating Peanuts.
– Orson Welles