As I say, I use it as a guideline more than anything. I’ve just delivered (amatuer) shots that have been 10 seconds in length in the past and assumed they would be edited down, only to find they’ve been dropped in whole.
And I do that it’s all about the pacing, it’s just these days when setting up a comp in AE or C4D I try to keep it to 4-5 seconds. But, as posted, I couldn’t remember if I’d made this up or had read it somewhere.
Graham
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