Here’s another angle:
If we have a commercial to cut, we may pull up to 60 tracks to audition. Chances are these are mp3’s coming from our massive iTunes library.
99% of these get shot down within 10 seconds of playing them back for clients. It’s a waste of conversion time, human effort, and disk space to convert 60 tracks to Aiff just to get the boot.
Wouldn’t it be great for Apple just to allow you to drop an Mp3 into a timeline and then render it as 48k without clicks and pops? Compressor can do it – so what gives?