Terence Curren
Forum Replies Created
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[Brendan Coots] “none of us can or will survive simply because we offer video/multimedia production. It’s no longer a black art, and that’s just the way it is. Survival will require more than offering “quality” services, as well.”
If you can’t get down in cost to the level of the low talent guys, then you need to educate your customer base to appreciate the value of your quality added to the product. This is where we are failing as an industry now.
Terence Curren
http://www.alphadogs.tv
http://www.digitalservicestation.com
Burbank,Ca -
DNxHD 220 is perfectly acceptable. That is the best you are going to be getting from tape anyway. We have delivered a ton of shows that way.
For SD, 1:1 is great as SD is less forgiving of compression. But a lot of shows are done 2:1.
It is not true that digibeta and HDCAMSR are 8-bit. They are natively 10 bit formats. Regular HDCAM is 8-bit.
The effects processing is done in 10 bit space. Your render format selection determines what you end up with. If you are rendering to DNxHD 220 for example, then you will have an 8-bit product. If you render to DNxHD 220X it will be 10-bit.
Terence Curren
http://www.alphadogs.tv
http://www.digitalservicestation.com
Burbank,Ca -
[Shane Ross] “get me over there to manage your FCP systems”
You have no idea what you are saying. It is one thing to manage FCP systems in a closed environment. It is another thing to manage FCP systems that see many different projects from different people with different formats in different states of confusion every day.
Terence Curren
http://www.alphadogs.tv
http://www.digitalservicestation.com
Burbank,Ca -
I’m not saying I would buy Avid stock at this point. But I wouldn’t short it either. Could go either way which is a better outlook than I had as little as a year ago.
Terence Curren
http://www.alphadogs.tv
http://www.digitalservicestation.com
Burbank,Ca -
Interesting thread. The big point that many are missing is that in the physical universe, things change.
Remember in the 90s when Apple was “dead”? Doesn’t look that way anymore. What happened? Things changed. Jobs came back and was the right guy at the right time. They took a couple risky shots with the iPod / iTunes combo that paid off in spades.
But it wasn’t and still isn’t FCP that saves Apple. The entire ProApps division could close tomorrow and Apple wouldn’t even notice it happened.
And as for service, who helps you at Apple when you can’t get video out of your Kona / Decklink to a Panasonic deck?
That’s one call at Avid and they do help. Do you pay for that? Yes. But you have to ask what your time is down time is worth. If your time is cheap, then don’t worry about it. If on the other hand your time is worth something, then the value added in the Avid proposition is worth something.
I have both FCP and Avid in my company. I can troubleshoot them both but FCP causes me many more hours of downtime trying to handle arcane issues than Avid does.
I have been one of the world’s loudest critics of Avid in the past, (just ask Tim Wilson), but I have seen the company turn around in the last few years. I agree that it might be too little too late, but then again… it might not. Remember Apple in the 90s, people were shorting Apple stock like crazy back then. oops!!!!
Terence Curren
http://www.alphadogs.tv
http://www.digitalservicestation.com
Burbank,Ca -
[Peter Ovens] “I was a linear editor for 30 plus years and the transition to nonlinear is a challenge! “
I remember the days of switching over, but I would NEVER go back. Aren’t you kind of late to the party here, where were you still editing linear?
Terence Curren
http://www.alphadogs.tv
http://www.digitalservicestation.com
Burbank,Ca -
Or prebuild in After Effects and then you can use it in FCP or Avid.
Terence Curren
http://www.alphadogs.tv
http://www.digitalservicestation.com
Burbank,Ca -
As Scott said, upgrade to 4.0 for mixing. FCP does it also, but FCP does it wrong and Avid does it correctly.
Terence Curren
http://www.alphadogs.tv
http://www.digitalservicestation.com
Burbank,Ca -
Are you double clicking while in effects mode?
Terence Curren
http://www.alphadogs.tv
http://www.digitalservicestation.com
Burbank,Ca -
Or… were the originals shot 23.98? In which case, you need to have all clips start at a TC ending in :00 or :05. Otherwise you will get the phenomena you mentioned.
Terence Curren
http://www.alphadogs.tv
http://www.digitalservicestation.com
Burbank,Ca