[George Socka] “Might this be the beginning of the end of the line for FCP all together?”
We were a Discreet house for many years. When it went away, we had to make a decision. Having seen AVid put the screws to their customers, we looked at FCp. We chose FCp because it was reasonably priced and everything came from one company. I can hire an FCp editor at any time. None of our decisions were based on a demo but rather on how wide spread the systems were in use. The quality was good and the workflow seemed reasonable. However, I may never call it Final Cut PRO. It lacks too many functions that were in D-Vision 3.5 over 10 years ago.
I guess what I’m saying is that we chose FCp because it is deeply embedded in the industry and that we can find qualified operators at every turn.
NAB has been a good place to go see what the latest upgrade is but that is only because some things are held back until they are released at the Big Show. Apple is better served by bringing the improvements to market sooner. Putting the word out on the Internet is the way it’s done now and the users can convince the rest of the world. As successful as Apple is, why should they spend NAB money when it doesn’t bleed black ink. America is wising up and starting to watch the bottom line a bit closer. It’s just good business.
Steve Wargo
Tempe, Arizona
It’s a dry heat!
Sony HDCAM F-900 & HDW-2000/1 deck
5 Final Cut (not quite PRO) systems
Sony HVR-M25 HDV deck
2-Sony EX-1.