Walter,
I was talking about a single piece of software that causes one to buy a new box. Without FCp, we probably wouldn’t have and Macs here because there is plenty of PC software that does what the rest of the FCp Studio does.
The last place I would go for a Mac with FCp is the Apple Store. I would go there for other items but not something big. I buy all of my larger stuff from Apple Enterprise and get a 13% discount without standing in line or hauling a bunch of boxes to my van.
Also, when I order through Enterprise, I get interest free leases and absolutely no sales pitch. I am so small that they want my name, address, and social security number and we’re done. 4 or 5 days later, the product shows up on the doorstep. We just ordered Leopard and our FCp Studio upgrade and it took less than 5 minutes. And need I say that none of this required me to wear clothing? Well, I did get dressed to drag the boxes through the door. (Yep, the studio is on our residential property)
I haven’t been to the last two NABs but the year before (05), I spent a while at the booth and never did find someone who was knowledgeable about our business. They knew how to edit clips and do cool stuff but that’s it. When I want real answers, I get them from Shane Ross on the FCp forum.
So, to comment on your comment, I have no idea how much impact FCp has on the bottom line so I can’t base any statements on my feeble knowledge. But, now that we have 5 Macs, we buy lots of mac software.
By the way, our prior systems were Discreet *Edit and the software with the 3-D module was $13,000. When we went to HD in 2002, we had to do something.
Steve Wargo
Tempe, Arizona
It’s a dry heat!
Sony HDCAM F-900 & HDW-2000/1 deck
5 Final Cut (not quite PRO) systems
Sony HVR-M25 HDV deck
2-Sony EX-1.