[Randall Raymond] ” Your argument against trade shows is not a new one.”
It’s not Trade Sows in general but NAB in particular. After 15 straight years of attending, I didn’t go the last two years and I realized then that I didn’t really miss anything. To go to NAB, I leave on Saturday, fly in, stay in an overpriced hotel, rent a car and spend money. I like to see the latest gadgets and usually have a $5k budget for little crap. In ’05, we bought Ultra for $1100 and have never opened the box.
There are some things that you need to see in person: Cameras, lighting and grip, sound gear, and all the gadgets that I just spoke about.
Panasonic has local shows at their Phoenix dealers and as for Sony, I can jet to BandPro and back in the same day for $120. While I’m there, it’s Matthews Grip, FilmTools, and others in the same day. I lose one day of work and if I have any type of brain matter at all, I’ll find a job to do while I’m there, make it a 2 day trip and bring home a couple grand to boot.
As for software companies, almost everyone has a trial version and with the COW at our fingertips, we have an unbiased panel to keep us from making foolish, uneducated decisions. The level headed members far out weigh the silly fanboys. And a bunch of them have dropped out of sight, haven’t they?
I do disagree with Ron in one area. NAB will lose the South Hall but they will keep the North and Central Halls. NAB is much like SONY, in that, if they think that you need them, they will take every dime they can. Remember when we had to pay $30 for a 30 minute BetaSP tape and we also had to pay to attend NAB? And the guys from JVC would buy you lunch.
I think that the Avid and Apple folks should court the buyers by offering them trips to their place to demo gear based on a sale. Discreet used to have people come to Santa Monica to make the “Final” decision. And when we sold Discreet products at NAB, we had an *Edit Suite downstairs at the Sands for private demos. We had people from several film production companies including Lucas Films, (and Danny Devito) sit in quiet, secluded, comfortable suites while we wowed them with the latest. And it could have been any software show, not necessarily NAB. Apple would be better served at DV Expo, WEVA, and the Gov’t Video events.
And, when we went to NAB ’05, we missed on a simple job that would have net about $6k and a long term client. OUCH!
Steve Wargo
Tempe, Arizona
It’s a dry heat!
Sony HDCAM F-900 & HDW-2000/1 deck
5 Final Cut (not quite PRO) systems
Sony HVR-M25 HDV deck
2-Sony EX-1.