[Michael Belanger] “Apple has made a huge impact on the “NAB feel”
Yeah Michael, the crowd at NAB has changed the feel of NAB. It used to be that the attendees were people who were technical in nature and were investigating the latest in gear for television production and broadcast.
With Apple coming in, the new crowd wants everything for nothing. The bulk of the Apple crowd are the ones who are asking where they can get a discount on $7 DV tapes or they’re looking for a great tripod for under $200. This “cheapness” is very irritating. They crawl all over the B&H booth like ants. Having been majorly screwed by B&H, I will never spend a dime with them. They are some of the rudest, nastiest people in the business and anyone who does business with them just to save a buck has no …! I’ll stop there. We buy everything from local vendors. We get face to face service and if I buy something that doesn’t live up to it’s promises, my vendors take it back with no problems. Try getting a refund from B&H without being called an idiot. Been there and ain’t going back. (Sorry about the B&H rant but all they care about is the money. They do not give a rat’s a– about you, the customer)
Those of us who have been around and have paid $40,000 for an edit system that had actual real time effects ten years ago (as in Discreet *Edit) have paid our dues and we expect a certain level of professionalism. When I had questions at the Apple booth, I got my answers from young people who were qualified to operate the software but knew nothing about our business. “A long time ago” to them means 8 or possibly 10 months ago. Ever see anybody over 30 at the Apple booth? Yuk! When I could, I attended the Apple event on Sunday and that was good but the room was filled with people who would cheer if someone on stage said that the sun would rise the following morning. If Apple really wanted to announce something, I would like to hear that they’ve fixed their media management failures and that files related to my current project would go where they’re supposed to instead of landing where ever they want. Or, that the properties of a project stay with the project. Till then, the product is garbage. The fact that you can’t operate the system without a mouse is absurd. And we own five of them.
As for the RED booth this year, I think they’ve lost a lot of their overly vocal fans. RED is a very technical piece of gear that is over the heads of a lot of the people who were standing in line last year. The buzz is gone. Very few people are standing on the corner screaming “Red Rules”. I’m not saying one negative word about the product, just the fanboys. I personally know three people who admit to have have turned in their numbers and gotten their refund. Reality has set in. A lot of owners who thought that the world was going to beat a path to their door when they bought a Red have discovered that the world beats a path to the “person” not the “gear”. They know all of the specs that they’ve read in a magazine but they don’t know the difference between a “trucking” shot and a “dolly” shot. And, they think a “gearhead” is someone who is into cars.
The views and opinions expressed here are mine and mine alone and are the result of 25 years in this business and almost 40 years of being in business in general.
Steve Wargo
Tempe, Arizona
It’s a dry heat!
Sony HDCAM F-900 & HDW-2000/1 deck
5 Final Cut (not quite PRO) systems
Sony HVR-M25 HDV deck
2-Sony EX-1.