Forum Replies Created

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  • Steve Kownacki

    April 23, 2010 at 11:17 am in reply to: How would you bill for cover up shot?

    Write them a “scope of work” of what you understand the job to be and what you will be providing-this is billable time too.

    The understanding is what you you wrote above, then you will be providing:
    Capture existing 3 commercials
    create graphic overlay with new phone number
    create and upload client preview version (watermarked of course)
    create hi rez version and upload
    cost as outlined $200.
    $100 to secure services, balance at time of delivery; or full payment at completion of edit.

    Will the client sit in on the edit? Are you comfortable with your tools?

    I have another question, did you create the original ads or is the client bringing you a customer copy of someone else’s work? I’d make sure client has the right to do the web versions – music rights, VO rights, etc. Why isn’t he going back to the original company? You’ve heard the term grinder here, if he’s just moving around be aware. Due some due diligence.

    This could be an opportunity to gain a good client. Treat them well and be firm about what you you are offering and how you expect to get paid. Keep it simple. Business is business.

    Steve

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  • Steve Kownacki

    April 20, 2010 at 12:48 pm in reply to: We All Get Old

    I’m finding that many companies that thrived on beating down “kids” that work cheap and can be abused are getting tired of that scenario because it takes too much time and the ROI is getting lower. They hire me because I get things done better than they expected, in less time and without their need to spend time micro-managing.

    I’m gettin’ up in years too – and am doing nifty things with my flip camera and the EX-1 while my $5,000 component router sits turned off collecting dust with the SP decks. It’s been said on this forum before, the tools will change but it’s the talent & personality running them that makes the difference. All those trials and tribulations of timing issues may be gone by using firewire connections, but properly shooting enough pre- and post-roll will save an edit. Nothing I’ve learned or dealt with in the last 25+ years is without a purpose.

    Steve

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  • Steve Kownacki

    April 6, 2010 at 2:11 pm in reply to: Question of Ownership

    Hence the phrase “other duties as assigned” when you are hired. You do what you are asked/told to do.

    And reiterating the others: the person who pays you owns it. My Dad created many things and processes for the company he worked for which in turn were granted patents. He got his paycheck and the occasional atta boy or a bonus.

    Steve

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  • Don’t worry Mark, you are rich. Don’t confuse it with being wealthy (or lack thereof).

    Steve

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  • Steve Kownacki

    March 15, 2010 at 12:55 pm in reply to: Cable Advertising Question

    [Ron Lindeboom] “if the presentation is done well enough, with enough clear reason to show the merit and value in the up-sell.”

    I agree with your entire response Ron. I interpreted Aaron’s original statement that no reasoning was provided and that’s what caused the frustration.

    Steve

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  • Steve Kownacki

    March 12, 2010 at 7:37 pm in reply to: Cable Advertising Question

    Mark gets 4 stars!

    Steve

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  • Steve Kownacki

    March 12, 2010 at 7:31 pm in reply to: Cable Advertising Question

    I have 2 thoughts on your last post, the major one being What if your ad actually works?! A national ad, can you field 100, 250, 500 phone calls? And then are you capable of getting the work done?

    I don’t do the home transfers – I tell them to by a unit for $70 at Target, but will do the same VHS transfer for a business client at $45/hr for the opportunity to get a foot in the door.

    Although many stores take orders for the transfers at their film counters, they do send them out to other facilities for the actual dub. The biggest selling point to local customers is that their precious memories stay safe in your hands in your shop – not some unknown place and trusted to a delivery dude or the mail. Which is counter to your soliciting people to mail stuff to you. And can your mailbox hold it all? And do you have time to do the shipping?

    Does DirectTV let you target markets/regions, or is it all or nothing? Maybe you could do an east coast test run for instance? Although keep in mind the 6 views per set of eyes as Nick said and if it only runs 1 time per show, well 1/2 your buy is eaten up.

    Steve

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  • Steve Kownacki

    March 12, 2010 at 4:09 pm in reply to: Cable Advertising Question

    I would simply ask for a new sales rep that listens.

    We are all in the same boat of properly pricing our products for clients and this guy didn’t listen to you. What if you had a client come in and pose a similar situation: They had $2500 to spend and you came back with only a $10K deal; never addressing what you could do for the $2500. Fail.

    In this economy I have no patience for stupidity such as that. I’d look around for a media buyer that can provide very detailed demographics and target market. Forget about shotgunning the masses and spend your money wisely. (it seems as though they may have at least done that) You’ll have a competitive bid which will help you learn that side of the biz.

    And since you work for an ad agency, hopefully your relationship is good enough that you should ask them what you are asking here. Perhaps you should be doing an ad or other marketing materials for the agency as they probably have a larger sales force.

    Steve

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  • Steve Kownacki

    March 5, 2010 at 12:45 am in reply to: Good thing there’s dumb people to provide humor

    Glad to help Mark.

    Steve

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  • Steve Kownacki

    February 22, 2010 at 3:58 pm in reply to: The necessity to record room tone

    “Ty: can require two different room tone tracks”

    Not to mention if you are using a combo of lavs and boom. And that the placement of everything in the room affects tone – you really do need the client and entourage to stay there ’cause the bodies absorb sound better than hard walls.

    Steve

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