I’m totally on board with Ron – it’s passion that gets you started and wisdom to learn from others that leads to success. This forum is filled with bits on how to market and run a shop – it’s your job as the reader to glean this. If someone has to point it out you should be an employee not self-employed. And I’d stay away from those that “had family money, a wife with a good job, etc” and are now retired. Unless they returned the investment and really made a go of it. Running a losing business with constant free money is not someone to look to for advice nor someone I’d admire. The pyramids are amazing, but at the cost of a continuous stream of slave labor. That’s just wrong.
Complacency. That’s what I got out of this thread. If you sit around thinking that work will just come in the door and current client will keep coming back you are wrong. Much of your time will be spent marketing and selling – probably upwards of 40%. You MUST keep your customers happy. Did you ever complain at a restaurant about anything? Stop complaining, write it down and NEVER do that to your customer. A dirty fork at a restaurant is a typo in a graphic. This cannot happen. When was the last time you sent a gift card to somebody? I spend a few hundred bucks a month on that.
My shop is now solely me with a bunch of independents – It gives me great control over expenses and reduces recurring overhead like salaries. Ryan Mast blogged “If I ask you what’s your specialty, don’t answer ‘a jack of all trades.'” If you are being everything to everyone you have no time to sell. You get a great gig in the door that will keep you busy for 4 months… then nothing. It’ll take 3 months to get you back on the radar. While I love doing all the trades, my main job is to get biz and shoot. When a big job comes in the door, I can get an assoc prod to help out with scheduling so I’m not burdened; or an editor to ingest & do rough cuts for a week and then I can sit in for a few hours and finish up; or maybe I do the roughs and call in a finish person. The other option is to work that additional 30-50 hours that week and never see my family. Not gonna happen. This keeps work flowing in, keeps clients happy and I still make money on other people working. I don’t need 100%, just a portion of a bunch of work. Don’t forget that you can “grow broke”.
That’s all I can think of now.
Steve

