Hi,
Why don’t you just simply contact the makers?
The fact that they made their product publicly available on the market allows you to talk and write about it. This is a commandment. Now if you want to be nice and correct you should contact them and present your planes. For example if they intend to bring out a similar product then yours you may want to coordinate your efforts not to end up competing with each other. It’s all about trust and communication in those kinds of things especially if the makers are still in their cocoon and not giants like Adobe, Apple…
Just my opinion and good luck!
PS: Did you also think about some free tuts for us bovines?
Salut.
SErge