Hahaha, Great comment: People still make music videos?
Yes, weird enough it still happens, just worked on one recently.
I’d also second the first opinion: First of good camera, a DoP that knows what he is doing & good lighting.
I see a lot of Vignette use in the video, Black Diffusion and silky look around edges of things, like the Green Pearl look in Magic Bullet Looks.
I think also, that you can get a quiet similar look like the video from Bullet Looks, if you tweak around.
But you need pro footage like this to begin with.
When I look at the video, I feel like vomiting: As a true Hip Hop Lover,
this thing reminds how low the standards in this genre went in the times of Lil’ Waynes and 50Cents.
Greetz,
Sascha Engel
TIME BANDITZ Productions
http://www.youtube.com/taikang