This is all great stuff, however I’m looking big picture. What if you are handing out 1000 copies and they are going to small medical clinics all around the country? The videos on the DVd inspire them to click the link and the web site gives them the information and resources. but there is no way to know if the clinics have the software needed, whether or not they can even load it, or if they will take the time to do it.
Sometimes you don’t have the luxury….therefore I think it is way shortsighted of Microsoft in 2006 to NOT have DVD playback as a standard part of the OS. Macs might cost more, but you get a DVD player, a capable media playerall tightly integrated with the OS.
I understand that Vista might actually come with a DVD player and MPEG decoder. Hooray…it will be 2007.
End of rant, but in reality we don’t always have the option to insist that every recipient of a disc can and will install a DVD player app, and since most of our project will live on the Web, the link on the disc was essential. What the client really wanted was a copy of the Web site on a CD….we argued that the minute you print the 1000 copies, the info on the disk is dated…things can get updated on the web, but not on the discs. Didn’t make sense. We might go with a CD with MPEG1 clips on it and a link to the website.
Again, the project is really for a Web site, but they want a deliverable that can inspire them to go there. We have 4 very inspiring short videos (2 minutes each) that will compel you to have a look at the site, and DVD is a good way to view a video…with the link it’s a great deliverable. A CD with MPEG1 movies is ok, but not as good looking as a DVD…also can’t be viewed in a set top. I realize the link isn’t going to work in a set top, but again, the videos hopefully will compel them to the site.
That’s the story, and I’m sticking to it…any other thoughts on the lack of DVD player/decoder on the PC that is crippling?
Rich Rubasch
Tilt Media