I could see that happening – they do love their hardware strategy in context of the free (and not free) software solutions and makes sense as an extension to their hardware I/O. They have color science already in house. Price wise it would compete with HP Dreamcolor whose color science was from X-Rite.
Another camera? Price drop on exiting cameras? Maybe. Another acquisition? Perhaps but a monitor company. Maybe buy an audio software company, but they don’t really do much in audio hardware unrelated to video, but would complement a suite of editing/color and VFX/graphics compositing. Maybe start adding GPU to their I/O?
Who knows. Always an interesting time of year.
Michael