Hey Santanu,
Yes, clients are starting to use A.I., not least as they are being bombarded by big corporates about the advantages of using it. Google is the latest, in a long line of companies, to try and “hike” subscription, whilst using your data to train their A.I. with.
Adobe, has filed in the UK Parliamentary library that they are closing down core Creative Cloud software package(s), to move investment to A.I. tools like Adobe Express.
Like any other hyped market, it is likely to crash and normalise – think the implosion of IT related companies in the late 1990’s. Before then there is numerous examples of how the valuation of a product or a company did not match the reality.
Once your clients realise that you got to have creativity and communications skills to even use A.I., and be able to evaluate GOOD v BAD story telling. They will be using your business for the good stuff.
This is when you should point out to you client(s) that loads of regular work comes with a “retainer” discount. And, if they cut down on work, then you naturally become more expensive, as they only use you on the GOOD stuff, which will sell their products and make them look great – as opposed to the “3-legged employee doing a robotic like presentation”.
I’ve just taken a peak at your website – it looks really profsesional.
Although I have no knowledge of how your market operates “locally” your side of the world, and I myself is currently re-doing the WORST of all websites in the galaxy, I am happy to make suggestions:
Maybe tweak your text intro as to cover what clients in the world of A.I. is getting from you, and what problems you solve for them?
And then, later tell them about all the great stuff that you have done previously.
With that in mind, go Network + reach out to executives to discuss idea generation and the future of Media Production, and why you are a strong partner working alongside their in-house department.
Most importantly: You are not alone in feeling the pinch. But there will always be a space for you, as long as you adapt and meet the needs of the customer.
Atb
Mads