[Jules Bowman]

That’s why I try and avoid long conversations with Craig. Blinded by the light.

News report: apple invent time travel and send man back to assassinate ghandi.

Craig: ghandi wore sandals and apple have lots of hidden metrics that probably determine that sandal wearing peaceniks are slowly devaluing the corporate ecosystem and are thus negating the potency of human advancement through privatised endeavour and so are perfectly correct in their approach of selective de-existencing as can been seen and proven by the fact they sell billions of app downloads.

Forum: but, er, Craig, they shot ghandi.

Craig: everything apple do is logical and thought out with a long term game plan that is beneficial to the consumer base and just because we aren’t privy to their game plan due to totally warranted triple-down double espresso mocha latte secrecy doesn’t mean the are not perfectly correct. Look, thunderbolt.

[Jules Bowman]

Thing is Steve, why did they change it in the first place. I bet you don’t like FC10 BECAUSE you work in an event, you like it because of how it works.

Even Bill (well, perhaps) won’t argue FC10 is great BECAUSE of the new naming convention (though he may start now!)

[Jules Bowman]

I’m confused. Let us say as an under estimate that apple sold 20,000 £3000 mac pros. That is, I believe, £60million.

Now let us consider that they didn’t want to use ANY of their current resources for this as they were all focused on the iToys which rake in the billions, so they rent/build new premises, hire new tech staff, even some new ancillary staff and they get them to work on the Mac Pros.

I find it hard to believe that the above scenario will cost more than the £60 mill generated over even 2 years. In which cse a profit will be being turned. Even if that profit is one dollar they are duty bound as a corporation to generate it for their shareholders, but they don’t/won’t because why? It doesn’t fit into their self image of a post PC world?

Same scenario above could have been done for FCP8 with FCX being offered as a separate iToy software.

So, for me the only reason that this whole debate rages is because apple think they are über cool and iToys are the only future. Plus they are doing their shareholders out of profit.

Sack them all I’d say, if I owned their stock. silly silly boys/girls.

[Jules Bowman]

Yes. Me.

[Jules Bowman]

maybe a link to that forum and a pertinent thread would have been better, especially as this forum generates more traffic by all accounts. Also makes it look like the NLE doesn’t warrant inclusion in here. Oh well, each to their own I guess.

[Jules Bowman]

Ha ha. Lance, I don’t think anyone thinks you can’t do work ultimately looks good and earns money in FC10. I do think the ‘Pro’ discussion is about, and in fact should be about, the interactive top end post facility houses on the whole… at least to me that is Pro. I know I am a professional, partly because my work is ok and partly because people give me money to do it, but I don’t consider myself a Pro, not do I really care about it. It is just a moniker. But a post house in Soho to me is Pro and their needs aren’t met as much by FC10.

For me not using FC10 is because of a plethora of other reasons. It’s funny I looked at these and did think ‘nice tools for the arsenal’ and then I read the replies in Steve’s ‘10.4 is it stable’ thread and it reminded me how little I can be arsed to fight with an NLE to get the job done.

I’ve said it many times but if FC10 was a genuine re-write upgrade to FCP7 then all would have been fine and dandy. Some cool new features combined with an established and adaptable way of editing that was, simply put, not broken. But not only did the powers that be deign to ditch most of that and change everything, they even re-named everything which to me just reeks of self-obsession and gives me an overriding ‘meh!’ sensation when I think about the authors of it.

PP6 is not a replacement for FCP7 either. Again, I talk about its usability, not the back end power. What both PP6 developers and FC10 developers seem to be missing/ignoring/painfully oblivious to, is the utter joyful ease with which a whole range of editors with a whole range of different needs found peace, comfort, ease of use and common sense in the way FCP7 worked.

If Adobe genuinely want to take FCP7s market share, they need to bite the bullet and just rip off all the great little things about FCP7 in terms of ease of editing use. Plus resolve the 3rd party transition filter issues (big pain in the arse that one) and this kind of insanity that means a single simple change in my edit means I have to render on export the whole thing again. That is just folly.

If Apple want to take FCP7s market share they need to have a switch between tracks and trackless, un-re-name everything simply to stop looking like cocks, debug something that drives people to dispair and stick back in all the great little things about FCP7 in terms of ease of editing use (persistent IO anyone?).

No-one banging on about the pros of either of these new NLEs has a leg to stand on unless they include these limitations in their arguments, as far as i am concerned. Telling me IOF is the new IO is missing so many usability methodologys it just reeks of the same self obsessed arrogance that Apple display. Same as if someone banged on about Mercury playback justifying all else when the render on export feature is a timewaster (not that anyone has done this, was just trying to think of an example).

Remember most people who will come here and read these forums are not tech heads, they simply edit. I’m not a tech head, I don’t have the aptitude or capacity to digest and retain that sort of information. I do, though, make video for a living. And am not too shoddy at it. So for me the back end power of stuff is great but an expectation not a ‘oooh’ thing. Keyword meta data? Yeah, whatever, nice for some, but what is this bollocks with the timeline all about?

Anyway, point at the start of this splurge was that I really think the FC10 Pro/Not-Pro is, well, redundant. Features are back in in some ways (even if by non Apple people) and we know people can use it to make money so it is pro.

The debate now is how frigging annoying is the whole thing and can you be arsed to workaround it?

For me, no. I still cling to the semblance of a life so the 6 to 8 months (or is it a year now Bill?) I need to ‘retrain’ myself to do something I can do perfectly well seems like 6 to 8 months I could spend living my life. We may even get a summer in England this year, so don’t want to miss that given we get one every 7 years.

[Jules Bowman]

As it goes, those looked great. In fact only the second thing that has made me think ‘should I try FC10 again?. Then I think of that timeline (or whatever it is called) and remember I’m not pompous enough to think of one of my edits as an event… I mean it is just a little edit I did, and the 6 to 8 months (which does keep growing apparently) I have to respend learning how to edit before I will even ‘start’ to get it and I think, ‘nah, I can live without those’.

Good job though. They did look good.

[Jules Bowman]

Personally, I’ve just stopped caring.

Plus I bet they don’t actually double down on security. Mathematically speaking. Just like they didn’t release an upgrade to FCP last year.

What is this propensity for people at ‘the top’ to speak a lot of bollocks all about? It’s 2012. Isn’t it time they grew up a bit?

[Jules Bowman]

I’m confused. Why was that thread not considered a part of this forum? It seems to fall perfectly into the remit of this forum. And who is this chap who picked up our football and said ‘no ball games on the green please’?

[Jules Bowman]

How do apple know if people prefer the changed GUI for iMovie? Did they ask everyone? Unlikely. So they guessed. Use of iMovie doesn’t mean the new version is preferred. How do they know it was successful for FC10 and more importantly the editing approach was better because it went down a different route? Did they ask everyone? Do they have a crystal ball so they can see how sales went if they had re written FCP8? Unlikely, so they have guessed.

Strongly disagree all you ant Craig, but you, and apple, are guessing. And telling me apple are a rich company who makes lots of money doesn’t make them correct on this fact. Telling me they have metrics we may not know about (again, even that statement to know isn’t fact thus your wording) doesn’t mean they know it was a success. Sales don’t equate to FC10 being a better option. I mean I bought it and am part of those sales stats.

So, well, the we have it. You opinion, as ever, is valid because it is your opinion but you, and apple, are still guessing.