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Apple Posts FAQ on FCPX
In case you didn’t know how to pronounce FCPX.
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18 Replies
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I saw that yesterday.
I actually laughed out loud.
A hell of a way to start an FAQ.
I still call it “ex” AND “ten”, FAQ be damned.
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[Jeremy Garchow] “I actually laughed out loud.”
To their credit, I think they did that halfway tongue in cheek.
Maybe not. I know that people pronouncing things they way the LOOK instead of the way they’re SUPPOSED TO SAY IT drives branding people insane. Heaven forbid that they spell it the way they want it pronounced.
The thing that struck me is that there are almost no actual answers. It actually is a list of the questions, which is pretty remarkable. “Here’s the list of questions, now go away and read the answers WHERE THEY’VE ALWAYS BEEN, YOU MORONS.”
I mean, after each question it might as well as just said RTFW (read the f-ing website).
My FAVORITE favorite thing is where they actually direct you to ANOTHER FAQ, which likewise is just a list of links — many of them the EXACT SAME LINKS as the page they just directed you away from.
My theory is that this is a jingling set of car keys. “Look over here you crying babies! Shiny! Shiny!” Maybe they hope you’ll get mad enough at the FAQ that you’ll forget how mad you are about FCP ECKS.
Tim Wilson
Associate Publisher, Editor-in-Chief
Creative COW Magazine
Twitter: timdoubleyou -
[Tim Wilson] “To their credit, I think they did that halfway tongue in cheek.”
Absolutely. I really hope they did, and I really did get a good belly laugh out of it. I love it.
[Tim Wilson] ” know that people pronouncing things they way the LOOK instead of the way they’re SUPPOSED TO SAY IT drives branding people insane. Heaven forbid that they spell it the way they want it pronounced.”
I look to AJA for that. They don’t care HOW you say it. Call it what you want. They don’t bat an eye.
[Tim Wilson] “My theory is that this is a jingling set of car keys. “Look over here you crying babies! Shiny! Shiny!” Maybe they hope you’ll get mad enough at the FAQ that you’ll forget how mad you are about FCP ECKS. “
On the other hand, it’s nice to have one resource to go to instead of trying to remember exactly which part of the ever sprawling web universe you found the actual answer to your question.
Sure they could have typed it all out. Again.
But giving a hyperlinked resource is alight in my book. All you have to do is google “Final Cut Pro X FAQ” and you’re on your way.
But whatevs, apparently I am a fanboy.
You want confusion, go navigate HP’s website. LOL
Jeremy
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[Tim Wilson] “To their credit, I think they did that halfway tongue in cheek.
Maybe not.”
They have a sense of humour about themselves?
Your tongue is planted firmly in cheek. I can see it, between the hair falls.
David
AllinOneFilms.com -
[David Cherniack] “Your tongue is planted firmly in cheek. I can see it, between the hair falls.”
That’s true of every post I make. I try to add enough smilies and LOLs to indicate that I’m having fun with this, and that I am in fact a 14-year old girl.
(See also: my essay at the COW professing my love for The Vampire Diaries called Confessions of a Teenage Girl.)
And Jeremy, you’ve never seen me say one nice thing about HP’s website. I have in fact taken this up with them more than twice.
Tim Wilson
Associate Publisher, Editor-in-Chief
Creative COW Magazine
Twitter: timdoubleyou -
[Tim Wilson] “I have in fact taken this up with them more than twice.”
Are they listening? After all, it’s only Apple that never listens based on what I read in this forum.
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[Craig Seeman] “Are they listening? After all, it’s only Apple that never listens based on what I read in this forum.”
If I had to choose between a company with a good website who wasn’t listening to millions of people about computers…or a company with good computers who wasn’t listening to one idiot about their website….well….
Tim Wilson
Associate Publisher, Editor-in-Chief
Creative COW Magazine
Twitter: timdoubleyou -
[Tim Wilson] “who wasn’t listening to millions of people about computers”
It seems they’re listening when it comes to computers. They sell well. If they’re not listening about MacPros . . . I don’t think that’s millions or they might be listening to that too. It’s possible they are listening. They’re just taking a very long time to talk back.
[Tim Wilson] “or a company with good computers who wasn’t listening to one idiot about their website”
But that might be because no one else can find the “contact us” on their website otherwise they’d be hearing from many more idiots errr potential customers.
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[Kevin Patrick] “In case you didn’t know how to pronounce FCPX.
https://support.apple.com/kb/HT5148
“That’s so funny. Sorta like “That’s Mr. Ex to you.”
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[Craig Seeman] “But that might be because no one else can find the “contact us” on their website”
You’re kidding, right? I went to the product pages for the Z1, the 8560 mobile workstation, the Z820, the Dreamcolor Monitor — every one of them had both the toll-free US number AND a Contact Us link at the very top of the page. Maybe you didn’t see them because you’re used to looking at the BOTTOM of the page like at Apple.com. 🙂
Dude, at the Contact Us link at the top of the page, they even have the extensions listed (pre-sales, tech support, etc) so you don’t have to crawl through voice-direction hell. There’s even LIVE CHAT available during business hours. Listed right at the top of every product page.
It’s not a pretty site, but I don’t see what else they can do about making it easier to contact them in so many different ways. Did I mention live chat?
As for Apple not listening re: computers, I don’t see what else THEY can do to make it more clear. They’ve been saying it since at least 1985 that they don’t. That’s when Steve openly mocked IBM because they DID listen to their customers. Said it showed a lack of pride in their work — and Steve was nothing if not proud of his work. As he put it in 2008 in Forbes, why ask customers for input when they can’t see what’s around the corner?
(I’ve linked to these stories before and can dig ’em up if you need ’em. Or read Isaacson.)
Plenty of listening coming from the Pro Apps team, for a long time.
Computers: no, no, no, no. Apple has tried to make this clear, using actual English words. No.
Not that it’s fair to Apple, Timmy or anyone else to still equate Apple with Steve and his values — but how far and how fast do you expect Apple to abandon a winning strategy?
So, my late Friday typical rhetorical exaggeration messing around, I’m still right in the generals, if not entirely every specific…although this time I’m right about the specifics too.
Tim Wilson
Associate Publisher, Editor-in-Chief
Creative COW Magazine
Twitter: timdoubleyou
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