[Walter Soyka] “a much more unified model for “the customer” and one-size-fits-all approach to meeting their needs”
Above all, Apple is the “i-something” brand for around 78% or more of their product line. Where their profit centers are, only their accountants know, and I’d imagine they’re pretty creative, too. So one of the most dangerous business practices is to keep swinging the bat the same way that you swung it when you hit that home run, because thats what we expect from the heavy-hitter/sluggers. We see the ‘i” invading and taking over the entire Mac world, zombie-style, as they unify their OS so that it looks the same on every platform, whether its a phone or the Lion-ized MacPro. Even if it sports 16 cores. Probably more so. But wouldn’t it be nice to “swipe” between AVID, AE, MochaPro, Resolve…???
Over the last half-dozen years, man, the wailing, hair-pulling and gnashing of teeth over the un-Apple look of SHAKE and COLOR… I thought it would never end, but Apple saw to that by terminating those applications. So now we will shortly have the gestural/swipe editor upsold to the previously ProApp group — of course, this is the way iMovie works on the iPad – and in what way does this not make sense? What works small should work big too, right? Well, except in businesses large enough to need actuarial figures. Makes those “investment” business cases hard to pitch… y’know, to… well… “bankers”… or anybody who needs the numbers. But if your whole business investment is $299…. sorry, uh, refresh me, what would be the concern?
So there is an argument that “Apple is in the hardware business”, and uses the software as a sort of entree to move boxes. I’d suggest that is not necessarily the case, either, since the biggest thing that Apple does now is design — the actual hardware is produced by someone else, again.
I saw a business article discussing Intel’s Windows8 tablet recently — wouldn’t it be interesting if the actual manufacturers decided to step around the middle man and started producing and selling their own product instead of letting a design company put their fancy label on it, jack up the price, and keep steering the customers back into their selling compound?
“The Price Goes Up as the Name Goes On!” like the old Zenith ads might have said. You do remember Zenith (Motorola), right? or Electrohome? or RCA? or…
jPo
You mean “Old Ben”? Ben Kenobi?