Herb Sevush
22
COW Coins
20
Premiere Pro Coins
Forum Replies Created
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“That said, I do think that there are a couple of nice things about Premiere Pro’s multi-cam as compared to FCP 7.”
There are pros and cons to each way of setting up multi-cam. I do appreciate all the advantages of laying out the clips in a reference timeline, the PPro method, and the most important for me is one you left out – the ability to have some of the camera’s start and stop while other camera’s run continuously and still all be matched into the same multi-clip. This is a major advantage of the PPro method.
However it’s the basic editing functionality that is most crucial – and where FCP shines. Many designers (not talking about Adobe here) think the only thing multi-camera is used for is a kind of delayed “live-switching.” For advanced users this is definitely not the case, we need to have all the functionality of working with a normal clip – matching back to the source clip, choosing which audio channels to use – but we need it for each of the camera angels involved AND then we need all the switching elements as well.
I make as many audio edits, L and J-cuts, as any single camera editor and I need to do it with from 5 to 7 cameras, with the ability to keep sync from camera A with the audio from camera D. This is what the most serious multi-cam editors will need from PPro in order to make the switch. I look forward to see where you guys are going to take it.
Herb Sevush
Zebra Productions -
Dennis –
If Adobe wants to be taken seriously they need to take their multi-cam option seriously – a 4 camera limit is not serious.
Herb Sevush
Zebra Productions -
“Apple’s really good at design. I suspect this is one of the issues they’re tackling. Cables and external power supplies can be a mess.”
Apple’s Cinema Display monitors have the worst cabling system on the planet, is that an example of Apple’s design prowess when it comes to cabling?
Herb Sevush
Zebra Productions -
“The assumption that Apple is stupid doesn’t jive with any of the past marketing. Apple may do things to P.O. customers but they’ve never been “stupid” about it. They’ve always made business decisions to their benefit.”
I assume your talking about Apple since Jobs came back, because they definitely made a lot of stupid decisions before that. As far as the 2nd Jobs era, I’ll take your word for it, you follow it much more closely than I do. Although I bet if you put your mind to it, you could find something moronic they’ve done – or else why was Jobs so pissed at the mobile me roll out.
“It makes much more sense that they were hitting a deadline, had to pull FCS and release FCPX in an unfinished state.”
It definitely looks like they had a deadline set, it’s just that your original argument that it was a licensing issue doesn’t make sense now that a month later they are able to sell copies of FCP7 in a limited fashion.
“There is one thing Apple is consistently good at and it’s marketing. The marketing even tends to surmount product deficiencies. Apple but the breaks on the marketing because there may have been problems internally. Apple has certainly had product misfires but even when the product misfires the marketing doesn’t.”
If you don’t think this is a definition of a marketing misfire I’d like to know what you think a misfire looks like. Silence is a marketing decision, getting publicly reamed on late night TV is a marketing nightmare, having your product get so hammered that you have to pull the reviews off your own web site is not exactly a marketing triumph.
I’ll still go with my stupidity argument, it’s never let me down before. As for Apple being above that sort of thing, well that’s what they said about Napoleon before he went to Russia.
Herb Sevush
Zebra Productions -
When my son was little he would sit quietly (no small achievement)and watch Bob Ross in starry eyed wonder. I’m sure on some channel somewhere Bob’s happily creating a field of little trees under a sky of titanium blue to this day… lets just add another one here …
Herb Sevush
Zebra Productions -
“Apple said at the London meeting they were looking into making FCS available but had to look into licensing issues.”
Your theory is they had years to look into these licensing issues before the initial release, then decided that because of these issues they had to EOL and pull the product from distribution by June 22, then after a month found out that they could overcome these licensing issues by only selling the product over the phone.
This is a little like the “magic bullet” theory of the Kennedy assassination.
How about a much simpler theory. There are no major licensing issues. They pulled FCP7 because they right hand didn’t know what the left hand was doing. They are re-instituting it now, in a behind the scenes kind of way, in an attempt to calm the waters without publicly announcing what a bunch of buffoons they’ve been.
Your theory has the advantage of a kind of crazy house logic that is loved by conspiracy theorists everywhere, my theory has the advantage of being based on the historical adage that most actions can best be explained by acknowledging there is nothing more prevalent on this earth than the stupidity of man.
Herb Sevush
Zebra Productions -
Craig –
What does this do to your theory about licensing issues causing the sudden demise of FCP7? If they had such issues how does selling limited versions of FCP7 not cause a problem, and if there are no issues then why did they EOL FCP7 so suddenly?
Herb Sevush
Zebra Productions -
Just watched the first part of Evan Schectmann’s presentation and then had to turn it off before I barfed. He’s an arrogant self inflated windbag – who better to present the case for FCPX.
To paraphrase –
“Who needs EDLs, nobody right, wait I see some people raising their hands, well your just a bunch of morons so go screw yourself.”
“Who needs tape controls? Well nobody does it as well as the I/O card manufacturers, so well let them handle it because, well you know, go **** yourself.”
All this after we get a history of the NLE, from Apple’s point of view, as though nothing else was going on in the industry.
And most importantly there is this total logical disconnect that comes from the X camp –
FCP7 was a technical dead end (true)
It had to be re-written from the ground up in 64 bit to stay not just abreast but ahead of media changes for the next decade (true)
Therefore this change necessitated a change in the entire design of the editors workflow (not true)
This was just more gas from an already over inflated bag.
Herb Sevush
Zebra Productions -
“It’ll have two or three Thunderbolt (copper) ports (don’t forget device can be daisy chained without speed loss if they are Thunderbolt native)”
Excuse my ignorance here, and I understand the idea of daisy chaining but isn’t there still a bandwidth limitation here. Can a single Thunderbolt port handle a large raid doing multi-stream 2K and simultaneously handle 2 monitors and all their GPU requirements plus a separate video I/O?
Herb Sevush
Zebra Productions -
“It seems though Apple is primarily a company that sells hardware and that all software and services are geared to serve that purpose.”
I think that with Apple the differentiation between OS software and the hardware it runs on is very hard to find; they excel at the point where the two are indivisible. The Imac doesn’t really exist without OSX, nor the iPhone without iOS.
“That would also mean that moving from FCPX to Mac based Avid or Premiere isn’t really a short term financial threat.”
If you’ll remember from that Keycode seminar you were kind enough to post, the question came up about which facilities were starting to jump. The only facility mentioned was jumping not just to another NLE they were jumping to PCs. I know in my case, if I am going to make the switch to either Avid or PPro next year, I will also be switching hardware platforms. The cost savings are fairly compelling, as is the speed difference, at least with PPro (I’m not sure if Avid is also faster on PC.) I don’t think these are isolated cases, especially if the next FCPX upgrades don’t reverse the common perception about Apple’s interest in the “Hollywood” end of the pro environment.
“Apple is also guided by ease of use as well (UI).”
I would say obsessed with ease of use, more than guided (which is not a bad thing), and also by a very strong sense of design, even if it works against the practicality of an item (see the bizarre connectors for the Cinescreen monitors.) I’m not sure which of these traits is the stronger influence on X.
Herb Sevush
Zebra Productions