RULE #1: Never show a “work-in-progress.”
RULE #2: If you ask for an OPINION from someone they will feel obligated to give you one, even if they don’t really know or care.
Matte –
I agree with rule 2 but totally disagree with rule 1.
I find it very valuable to sit through a screening with someone who has never seen the piece before; but then I either don’t ask for their opinions or else just totally ignore them. What I find is that the experiance of watching WITH someone else helps me to see the piece with fresh eyes – sort of an empathic reaction to the other viewer. This is the power of the screening.
Whom you’ve picked changes the weight I give to the opinion of the screener: I’ve pulled in janitors, bookeepers, fellow editors and producers ( a list I just compiled in descending order of the value I give to their imput.)
Also the screener must be cherry – once they’ve seen it they loose their value to me.
The exception to all this is if you are blessed to be working with a simpatico producer. For this pleasure I will even work on a flat.
Herb Sevush
Zebra Productions