[Herb Sevush]

[kim krause] “it doesn’t take a genius to figure out that if you sell your product for too cheap then you won’t make any money no matter how many units you ship. i believe the same thing happened in the us automotive market years ago and forced the top 3 into the brink of foreclosure.”

It seems you know as little about the NLE world as you do about the US auto industry. There were many reasons for the Auto bankruptcies, but none of them were because they sold their products too cheaply.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

Craig –

The modular super-mini T-bolt system you have been espousing has one major drawback for me – the mini is a closed box. Unless you see the mini as a CPU only device, the fact that you can’t open it and swap out drives and memory easily is a major drawback. I can’t afford to shut down my operations to take a mini to an Apple store to get them to swap out system drives if I have a problem. The ability to get under the hood is essential to me. It’s why I won’t even consider an Imac for my work, or a laptop as my main computer. If the system case isn’t designed to be opened and worked on by a skilled amateur, I won’t use it.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

Lovely. I especially like that they had to put a declaimer on the end.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Craig Seeman] “Maybe a rare moment but I agree with Herb.”

That must have been a tough sentence to write, but I appreciate it.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

Mark –

That was a very reasonable post. You talked about your workflow and why FCPX is a good fit for you. I have no problem with that. Someday it might work for me, I haven’t ruled that out.

It does irk me though when you, or anyone else, starts pontificating about why FCPX is great for everyone and destined to be the future of video editing, and how perfect Apple was in it’s release strategy, and how everyone who doesn’t see this is looking out their ass. When we all stick to talking about what we do, instead of what other’s should be doin, this forum works a lot better.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Mark Dobson] “So why keep developing or selling something that has no future. A product with one foot in the past. It’s an unsustainable activity.”

Why, because it helps your customers that’s why. Let’s say you do post for reality shows and you get a contract for a new show, requires 20 seats, but you are all booked with previous shows. Apple has now totally screwed you – FCPX isn’t ready to handle this load and you’re no longer able to buy 20 new seats of Legacy.

I don’t know how “futurists” like you do business, but I still occasionally have to receive and deliver BetaCam material for my shows. If I can’t handle it my client goes elsewhere. I will give up tape when my clients do, not a minute before. Any company that cannot support me in my operations is worthless to me. At the moment, Apple is such a company.

[Mark Dobson] “And as to support? I’ve never had any software support from Apple in all the years I’ve been using FCP”

So you’ve never downloaded new updates from Apple to fix problems and deal with new drivers as the operating system advanced? Are you still on FC 1.0 ?

[Mark Dobson] “FCPX is so radically different from any previous version that any way it was presented was going to be controversial. So why not simply draw a line in the sand. Then at least people can make a clear choice.”

“Doctor is this needle in my arm going to hurt?”
“Yes, that’s why I’m going to stab you in the eye at the same time so you won’t complain about your arm.”

Yes, great business model, something is going to be difficult for your customers, so let’s make it as painful as possible. I must say I’m glad I don’t do business with you.

[Mark Dobson] “History does not look kindly on the luddites.”

History does not look kindly on many things – people who thought they could turn lead into gold, people who thought they had produced cold fusion, stock brokers who rode the 90’s internet bubble, and anyone who invested in the Lisa amongst them. I’ll take my chances.

And the Luddite line has been used ad nauseum before, try coming up with something fresher. Or is that the limit of your creativity?

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Mark Dobson] “People question Apples decision to stamp Final Cut Studio with an EOL sticker but honestly how else are they going to take things forward. To keep Final Cut Studio as an active, in constant development, suite of software is not feasible.”

It is constantly mentioned, over and over again by even it’s most vociferous supporters that FCPX is still a 1.0 product in development. It has been described, by these same supporters, as either Alpha or Beta software. For these reasons we are told not to judge it by what it is now, but rather by what it might become.

Given that the baby cannot walk yet, what was the point in EOL’ing Legacy suddenly, without notice. Why not keep selling it and supporting it while announcing that there would be no future development? Why not make it an essential point to develop a translator for Legacy to X, to reinforce the idea of a slow nurtured migration?

I question all of Apple’s decisions concerning the rollout. I think they either intended to alienate their high end users, or were just so incredibly inept that they did it unintentionally. There were many ways to “take things forward” and they chose the worst way.

[Mark Dobson] “Apple have made a huge leap forward with this software and where they lead others will follow.”

Or they’ve made a leap off the cliff that no one will follow. The jury is still out on that one.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Simon Ubsdell] ” Does that make sense?”

Totally.

Thanks.

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

Nothing profound, I was just wondering how the program decided which of the 2 clips gets to go on top. You are stating that the editor determines as he’s moving the event?

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf

[Herb Sevush]

[Simon Ubsdell] “all connected clips operate in “overwrite mode” rather than rippling (although of course they slide out of each other’s way rather than destructively eat into each other).”

What are the rules of precedence then – which clip is viewed when you move two clips into the same temporal space?

Herb Sevush
Zebra Productions
—————————
nothin’ attached to nothin’
“Deciding the spine is the process of editing” F. Bieberkopf