I have started marketing these. I made one of my dad before he graduated to the next life and it was priceless:
https://grinnerhester.com/Dad.wmv
I don’t look at this any differently than any other production, price-wise so they begin at $5k and go up to $50k.
This is budgeted on time that will be speant on it.
Now, 5k sounds like a lot to the average mom and pop. A demo is required and they have to now they are buying a piece of time for their money… not a DVD. Putting dad back in the living room for a half hour is what their money is going toward and that can be split up amongst family members easily.
I have a $1500 day rate. A sit down interview is a day, impoirting images and famiy footage is easily a day and then a few days of cutting, folowed by at elast one day for revisions. There will always be a sister who does not want preference to a certain story or whatever. You can’t please all so please the one who hands ya the check.
These are not wedding video montages. Don;t looka t em or treat em as such. This is a documentary. A full production. If you sell yourself short, you will not be able to kep making them. I have also found old rich peaople often have what I call Neimen Cmarcus Sendrome. This is where they really do want to pay a lot for something so they can brag about howe much thay paid to a buddy who will call you wanting to pay more than they did in prder to one up them. Old school country clubs are a great place to market but you will find funeral homes will market this for you if you offer them a kick back. They mark it up ungodly (no pun intended) and people finance it, not really caring the total. Whatever. Stick to your prices and you’ll be all good.
