what they’ve done to the good old Media Composer.
Man, it was’nt five, well maybe ten years ago when the very word Avid buzzed over all others. Ad agencies requested it, post houses boasted it… “it” was an Avid and that, to put it plain and simple, sold.
I still owe a gooood 5 figures on my “Media Composer” and in a last ditch effort to cash in before cashing in, they hawk it to kids in basements for software shelf prices?
It’s an admission of what the software was when they charged 45k for it, what it is today, and where they plan on going. It’s a slap in the face to everyone who has ever owned “an Avid” and especially, those of us who were forced to downgrade to Adrenaline and are still toting it’s note.
I saw severance mention for those who paid 4k for the software version but have not seen the KY jelly for Media Composer HD Adrenaline purchasers.
The bottom line translation to this announcement, at least by this user/owner is “we do not plan on making our products better. We plan on selling them cheaper instead. This is the new thinking and to all of our seasoned clientele, we offer the biggest finger since the ole mac flip off of ’99.”
