Big companies have to spend money much more than they have to communicate.
troof.
When I colect a five-figure check for a company for a video seen by less than 100 people, I in no way think this was worth the cost to them as far as a video. They had budgets to empty so they will be approved to waiste the same amount of money next year. Morover, when board members ask what’s been done about this or that… this is what corporate video is for.
You ever watch suits no involved in the production actually watch a corporate video you made?
yeah. me either.
This is a fine example of our entire working system as a society. Never have we as a group done the best we could do to chaive the best results. As american workers, we get away with what we can, do as little as possible and leave as early as we can. We could use common sense and see a mass email could get everyone on the same page but we’ll sooner fork out 20k on a horribly boring DVD watched by all of 12 people, incuding the so-called producers’ wives.
Nobody sees more money waisted than me in my seat, looking at the boggest company in my area (as my biggest client) everyday. The more budget restrictions they recieve, the more reckless the money is spent. I’m not talking about intentional padding here either. I’m talking 4 people to make a ppt presentation that can’t be used in a video type of thing. These are not novices who don’t know legalities of broadcast. These are seemingly sane adults who have worked in this industry for decades but have managed to fake their way through it to the point their superiors, who are faking their way to the top as well, are not even aware of the BS around them.
Bosses hire friends. The friends hire the artists. The artists do the work and the friends collect the kudos.
This is the corporate world.
