[Andrew Kimery] ” I don’t work on many corporate projects, but on the ones I have worked on all the language and imagery, has been vetted by marketing, legal, management, etc., so there is no room to ‘rediscover’ the piece in post.”
I wish that was the norm but corporate projects in which there’s a full vetting by marketing, legal and management prior to shooting or during shooting are rare indeed.
As with so much of video production now, the focus, scope, story, messaging and overall thematic structure of a piece can change many times over throughout the post process.
I’m currently working on a 1min in-house promo spot utilizing a dozen employee interviews that has gone through three rounds of changing the overall message focus. And all of these changes have occurred after all shooting was completed.
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