[Greg Janza]

Part of your struggle is that you don’t have a rhythm going with the piece. I’d advocate that you add music. Find some tracks that have the right tone and try laying them underneath as a bed. Use the music to punctuate the oration. The music will also allow you better pause points.

I’d also advocate that you watch some other essay style pieces to get a sense of your editorial options. And to really understand the power of dramatic pauses I’d recommend that you listen to any episode of This American Life. It’s a radio show but Ira Glass is an absolute master at weaving music and voice in a rhythm that maximizes the dramatic power of the material. This method of pausing the content so that the listener/viewer can digest what has been said makes all of the difference. People need time to process information and if the info comes at them without any breaks they get lost and disinterested because they’re lost. Youtubers defy this with their editorial style and it works for them but for most material, pausing is essential.

A lot of the edits in the current cut are bringing attention to the edits themselves-primarily because you’re hard cutting and cutting in awkward places instead of L cutting and weaving the visuals. The goal is to hide the edits so that the viewer gets immersed into the story.

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[Greg Janza]

[Oliver Peters] ” I would say that in my experience FCPX, Premiere Pro, Resolve, and Media Composer all crash at about the same rate. It really depends on project specifics and media types.
“

This is absolutely true. PC’s crash, Mac’s crash, FCPX crashes, Avid crashes, Premiere Pro crashes and Resolve crashes. I’ve gone through periods of time in which one program crashed less frequently but the truism is that computers crash.

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[Greg Janza]

The industry is oftentimes intractable when it comes to delivery specs and so this development is a big leap forward towards simplicity in post.

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[Greg Janza]

It actually doesn’t work on the major web browsers. i continue to get the cookies box each and every time I load the cow into Opera and Chrome. And it’s definitely not an Apple thingie since I’m on a PC and it’s highly annoying.

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[Greg Janza]

[Simon Ubsdell] “I’m not sure “rhythm” is the right away of explaining that.”

With all due to respect to the many people out there that have made very engaging editing video tutorials, in my mind Tony Zhou’s piece gets to the essence of what the craft of editing is all about and so even if his piece refers to a slightly altered definition of Rhythm it’s so good that I think it still pertains to the subject at hand.

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[Greg Janza]

I second the idea of rhythm being the single most important skill of the craft. And personally I think this video is the single best piece I’ve ever seen that fully explains how this concept of rhythm works in editing and why it makes all of the difference: https://vimeo.com/166319350

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[Greg Janza]

Transcriptive is an excellent plugin that I’ve used for awhile. My advice is to contact Jim Tierney directly through his email address ( listed on their site) and either he or another person at Digital Anarchy will help you out. They are very responsive in my experience.

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[Greg Janza]

[Neil Goodman] “ve worked on many Trailers and promotional content for Apple and Apple music and am familiar with the marketing and legal teams at each entity respectfully.

None of which was cut on X, it was never part of the discussion even though i woulda been able to deliver with X, the agency I was working at at the time who had the apple bid was not using X> “

I have a similar experience to Neil’s. The software used to create agency pieces or pieces done for production companies is primarily determined by whatever systems are in place at those facilities.

This thread is revealing the larger post production ecosystem that directly affects what software and hardware gets used throughout the industry. And I too share a liking for FCPX but it’s myopic to think in terms of prioritizing it’s usage by creative teams at production companies.

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[Greg Janza]

Like usual, an excellent piece from Simon. Thanks for sharing.

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[Greg Janza]

[Craig Seeman] “The constant is that Apple is not marketing it’s own software even on it’s own product pages (iMac Pro).”

Those six videos are showcasing the internal processing power of the mac to bring high end animations life. It’s not surprising at all that the software used by all six creators isn’t mac software. Programs like Cinema 4D, Maya, Nuke and After Effects are the industry standard for this type of work.

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