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  • Adobe pro video apps now support ProRes on Windows

  • Walter Soyka

    December 11, 2018 at 10:32 am

    Very big news for a small point update in Premiere Pro, After Effects and Media Encoder:
    https://theblog.adobe.com/adobe-pro-video-apps-now-support-prores-export-on-windows/

    Although I still personally prefer CineForm for a number of reasons, video interchange across platforms just got a lot simpler with officially licensed ProRes encoding in the Adobe ecosystem on Windows.

    I’m curious: any would-be switchers ready to jump to Windows now that delivering the industry’s favorite format is no longer an issue?

    Walter Soyka
    Designer & Mad Scientist at Keen Live [link]
    Motion Graphics, Widescreen Events, Presentation Design, and Consulting
    @keenlive [twitter]   |   RenderBreak [blog]   |   Profile [LinkedIn]

  • David Cherniack

    December 11, 2018 at 10:46 am

    Personally, I couldn’t care less, long using powerful Windows boxes and not being forced to deliver in Prores. But for many in the industry this is big news and I suspect a cause for lot of celebration at places like Puget Systems.

    It’s long been known that Adobe has wanted to license Prores but Apple wasn’t interested in giving it to them. I wonder what turned the tide?

    David
    https://AllinOneFilms.com

  • Gary Huff

    December 11, 2018 at 11:51 am

    [David Cherniack] “Personally, I couldn’t care less”

    Thank you for still posting regardless.

  • Herb Sevush

    December 11, 2018 at 12:59 pm

    [Walter Soyka] “any would-be switchers ready to jump to Windows now that delivering the industry’s favorite format is no longer an issue?”

    A very large Hallelujah is in order. For the moment I am tied to the Apple ecosystem because of my client, but this very much affects the nature of my next workstation purchase.

    Herb Sevush
    Zebra Productions
    —————————
    nothin\’ attached to nothin\’
    \”Deciding the spine is the process of editing\” F. Bieberkopf

  • Craig Seeman

    December 11, 2018 at 1:00 pm

    Perhaps this is related to Apple’s “legacy” codec decision. It was to their benefit to allow Windows NLEs to encode to ProRes if they were to keep Apple viable in the Post market. If Windows users couldn’t deliver to people doing post work on Macs, then even more people would stop using Macs.

  • David Cherniack

    December 11, 2018 at 1:08 pm

    [Gary Huff] “Thank you for still posting regardless.”

    You’re most welcome.

    David
    https://AllinOneFilms.com

  • David Cherniack

    December 11, 2018 at 1:11 pm

    [Craig Seeman] “Perhaps this is related to Apple’s “legacy” codec decision. It was to their benefit to allow Windows NLEs to encode to ProRes if they were to keep Apple viable in the Post market. If Windows users couldn’t deliver to people doing post work on Macs, then even more people would stop using Macs.”

    Could well be….of course it can go the other way, too….that more people will switch to powerful Windows boxes….people who are running Adobe and not FCPX.

    David
    https://AllinOneFilms.com

  • Oliver Peters

    December 11, 2018 at 1:22 pm

    [David Cherniack] “I wonder what turned the tide?”

    Apple has long relied on Adobe to make “killer apps” that help market Macs to creatives. That was certainly true of the original Photoshop along with Adobe’s early desktop publishing tools. That relationship has appeared rocky at times from the outside, but probably less so on the inside. Regardless, right now Apple needs vendors to step up and develop “killer apps” for the iPad Pro. You see that in Adobe’s Rush and soon, full Photoshop. Maybe this new ProRes arrangement is part of the encouragement to support Adobe’s interest.

    – Oliver

    Oliver Peters – oliverpeters.com

  • Craig Seeman

    December 11, 2018 at 1:37 pm

    [David Cherniack] “Could well be….of course it can go the other way, too….that more people will switch to powerful Windows boxes….people who are running Adobe and not FCPX.

    It could be the money from licensing the codec offsets that. My own guess is that, given the response from Mac users, they were facing more bleed off from the Mac faithful.

    Given the situation with ProRes Raw vs Braw I think Apple felt they needed to make ProRes encoding more accessible or lose the codec war in the long run.

  • David Cherniack

    December 11, 2018 at 1:46 pm

    [Craig Seeman] “Given the situation with ProRes Raw vs Braw I think Apple felt they needed to make ProRes encoding more accessible or lose the codec war in the long run.”

    Well BRAW is an acquisition codec like ProresRaw only tied (so far, and probably indefinitely) to BM cameras. Not being a delivery codec like Prores, I don’t see how it might factor in A’s decision to license Prores to Adobe.

    David
    https://AllinOneFilms.com

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