Adobe pro video apps now support ProRes on Windows

[David Cherniack]

Personally, I couldn’t care less, long using powerful Windows boxes and not being forced to deliver in Prores. But for many in the industry this is big news and I suspect a cause for lot of celebration at places like Puget Systems.

It’s long been known that Adobe has wanted to license Prores but Apple wasn’t interested in giving it to them. I wonder what turned the tide?

David
https://AllinOneFilms.com

[Gary Huff]

[David Cherniack] “Personally, I couldn’t care less”

Thank you for still posting regardless.

[Herb Sevush]

[Walter Soyka] “any would-be switchers ready to jump to Windows now that delivering the industry’s favorite format is no longer an issue?”

A very large Hallelujah is in order. For the moment I am tied to the Apple ecosystem because of my client, but this very much affects the nature of my next workstation purchase.

Herb Sevush
Zebra Productions
—————————
nothin\’ attached to nothin\’
\”Deciding the spine is the process of editing\” F. Bieberkopf

[Craig Seeman]

Perhaps this is related to Apple’s “legacy” codec decision. It was to their benefit to allow Windows NLEs to encode to ProRes if they were to keep Apple viable in the Post market. If Windows users couldn’t deliver to people doing post work on Macs, then even more people would stop using Macs.

[David Cherniack]

[Gary Huff] “Thank you for still posting regardless.”

You’re most welcome.

David
https://AllinOneFilms.com

[David Cherniack]

[Craig Seeman] “Perhaps this is related to Apple’s “legacy” codec decision. It was to their benefit to allow Windows NLEs to encode to ProRes if they were to keep Apple viable in the Post market. If Windows users couldn’t deliver to people doing post work on Macs, then even more people would stop using Macs.”

Could well be….of course it can go the other way, too….that more people will switch to powerful Windows boxes….people who are running Adobe and not FCPX.

David
https://AllinOneFilms.com

[Oliver Peters]

[David Cherniack] “I wonder what turned the tide?”

Apple has long relied on Adobe to make “killer apps” that help market Macs to creatives. That was certainly true of the original Photoshop along with Adobe’s early desktop publishing tools. That relationship has appeared rocky at times from the outside, but probably less so on the inside. Regardless, right now Apple needs vendors to step up and develop “killer apps” for the iPad Pro. You see that in Adobe’s Rush and soon, full Photoshop. Maybe this new ProRes arrangement is part of the encouragement to support Adobe’s interest.

– Oliver

Oliver Peters – oliverpeters.com

[Craig Seeman]

[David Cherniack] “Could well be….of course it can go the other way, too….that more people will switch to powerful Windows boxes….people who are running Adobe and not FCPX.
“

It could be the money from licensing the codec offsets that. My own guess is that, given the response from Mac users, they were facing more bleed off from the Mac faithful.

Given the situation with ProRes Raw vs Braw I think Apple felt they needed to make ProRes encoding more accessible or lose the codec war in the long run.

[David Cherniack]

[Craig Seeman] “Given the situation with ProRes Raw vs Braw I think Apple felt they needed to make ProRes encoding more accessible or lose the codec war in the long run.”

Well BRAW is an acquisition codec like ProresRaw only tied (so far, and probably indefinitely) to BM cameras. Not being a delivery codec like Prores, I don’t see how it might factor in A’s decision to license Prores to Adobe.

David
https://AllinOneFilms.com

[Eric Santiago]

[Walter Soyka] “‘m curious: any would-be switchers ready to jump to Windows now that delivering the industry’s favorite format is no longer an issue?”

I use both but mostly Mac due to stability.
They both have the same Adobe errors (memory leaks, etc…) but Windows has too many things that go wrong IMHO.
For VFX I am still living in the sequential file world so the ProRes container doesn’t affect me as much.