Thanks for posting. Michael Cioni’s talk is fascinating and gets to the heart of the Apple conundrum.
My personal take would be that the Apple leadership team is way too late to focus it’s energy now on the professional user base and how to better service their needs. However, I can only use my own experience as reference though.
The emotional attachment that Cioni uses to define the unique connection that professional users have with Apple is also I think at the core of why some of us have abandoned the company altogether.
In my own experience, I was completely loyal to the company and it’s product line for about 25 years. And for most of that time the products served me well. But the seismic shift that occurred in the editing marketplace starting in 2011 introduced the idea that Apple had abandoned it’s commitment to the professional user. For me, that was the start of viewing the company in a much more critical light. I went from loyal customer and fan to an emotionally detached critic.
And the idea of jumping ship was made easier when Adobe fully developed it’s platform agnostic creative suite.
I now happily work on a PC and my MBP gathers dust. The decision to leave the company wasn’t an easy one due to the length of the relationship but the funny thing is that once the decision was made to leave the fold a feeling of liberation took over.
Adobe Premiere 2017.1
Windows 10 Pro
Samsung SSD 850 EVO system
Samsung SSD 850 EVO Adobe cache
NVIDIA GeForce GTX 970
OWC Thunderbay 12t x 2 in Raid10 configuration (thru Storage Spaces and Disk Management)