Forum Replies Created

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  • Daniel Frome

    September 12, 2015 at 2:29 pm in reply to: AVID – Why Not?

    [Shawn Miller] “Just out of curiosity, what do you mean by that? What kind of effect(s) did you do, and what made it high-end?

    “High end” is just being used as a term to describe a project that involves a major client (Loreal, Cover Girl, Bourjois Paris, to name a few). I’ve done roughly 20 projects in the beauty-product market. All of them finished on media composer with a combination of Boris and Sapphire filters, as well as the baselight AVX plugin.

    In essence, I am just profiling the fact that Media Composer, in this example, is not being used for its editing prowess, but it’s abilities to be a ‘finishing’ product (with the right combo of plugins).

  • Daniel Frome

    September 11, 2015 at 11:46 am in reply to: AVID – Why Not?

    Avid is outflanked in many regards in ‘assistant editing’ features: multicam functionality, syncing, exporting to various formats, etc. When starting a project it can seem like a daunting task begin your work in Media Composer. It’s going to take longer to ‘start’ editing in MC, often times.

    But if you focus your attention on just the actual editing, Avid is the smoothest and fastest.

    For the record, I’ve done lots of high-end FX and grading in MC. It’s far more than just a cutting tool. For compositing, though, it’s usually an awkward choice due to its layering structure (again, exceptions exist).

    For me, Avid will remain part of my arsenal no matter what. For anything longer than a week’s worth of work, it’s still my top choice.

  • Daniel Frome

    August 12, 2015 at 12:44 pm in reply to: OT: Are We Finally Seeing the End of Avid?

    Agreed.

    My knowledge is completely anecdotal, but it seems like Avid has a history of getting bad CEOs. They don’t seem to know exactly what Avid is. They try to make it fit into the same lot as other tech companies, whose share prices are constantly inflated by the idea of future profits. The idea of using computers to aid in media production is now old hat. Avid has been doing this for 20 years already. It’s time to take Avid at face value: a company that makes predictable, slow-evolving tools in an established market. Shares will rise slowly as those tools are constantly refined.

    Avid has more flops than successes when it comes to acquiring other software/companies. And yet.. here they go again buying Orad Hi-Tec for 60M despite the fact that it will probably do nothing for their bottom line.

    Let’s make some guesses/predictions: current CEO leaves in fourth quarter of 2016 after Avid (or some portion of it) is sold. The purchase of Orad Hi-Tec is nothing more than a method of buying into that “we’re a tech company with future potential!” idea, designed to lure some 3rd-party buyer who wants their portfolio to be vaguely part of tech-sector.

  • Very informative and it will actually change my behavior about HOW I ask Avid for changes/updates.

  • Daniel Frome

    June 1, 2015 at 4:57 pm in reply to: Lift without marking IN and OUT points?

    Everything ripples back because you have the yellow arrow (extract/splice) activated on the smart tool.

    If you only activate the red arrow (lift/overwrite) and do the same thing, the clip will remove without changing the rest of the timeline.

  • Daniel Frome

    April 1, 2015 at 10:46 am in reply to: Apple hire

    This is a guy who used to sell $50,000 edit suites. Apple has a new job for him.

  • Daniel Frome

    March 16, 2015 at 4:47 pm in reply to: First time I have seen this…

    [Charlie Austin] “”No real FCP X jobs!”
    “Here’s one!”
    “lol! it’s for X! It can’t be real. Here. let me list some stupid reasons why it’s not!”

    Well in this case the joke is not that it can’t be real… it’s that it IS real 🙁 Instead of giving editors more ‘creativity’ with the supposed advantages of FCPX, they just expect to consolidate 4 jobs into 1 :/

  • Daniel Frome

    March 16, 2015 at 2:28 pm in reply to: First time I have seen this…

    [Neil Goodman] “So reality editor…”

    Easy… the multicam mode practically edits automatically!

    [Neil Goodman] “mixer…”

    Yup, turn on all those auto-audio enhancement features, done!

    [Neil Goodman] colorist…”

    AKA color board chooser.

    [Neil Goodman] field producer.”

    This just means they have someone to blame for when it looks bad.

  • Daniel Frome

    January 9, 2015 at 3:19 pm in reply to: The exponential greatness of multicam in FCPX

    Very well Herb. Your snarky title was the inspiration, and I apologize for following suit.

    There does not seem to be any large functional difference between Ppro and FCPX’s abilities here. FCPX had these capabilities first, which is likely what gave it the (rightfully so) “superior” claim. However, as they always seem to do, Adobe has caught up nicely.

  • Daniel Frome

    January 9, 2015 at 3:08 pm in reply to: The exponential greatness of multicam in FCPX

    Herb…you just don’t “get it.” If you’re still plunking multicam onto “tracks” … then you are a long beaked dinosaur.

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