Johnny,
I forgot some other great advice. We always said that all you need in the ad biz is a good memory. This means all great creatives borrow from other things they’ve seen. This is why award shows and the annuals they spew are so popular. So you should go and buy some of the leading annuals of late. These would be, The One Show, New York Art Directors Club, Communication Arts, London’s D&AD, The Andy’s, and The National Addys. Avoid books from local or hack shows that are more about money than creativity.
Have a wonderful day.